Jo Malone London may be synonymous with sophisticated colognes in classically simple bottles, but the British perfumery is charming us all in a new way with The Highlands collection. Inspired by the Scottish Highlands, these four new limited-edition scents are dressed in dramatic, wild blooms.
The collection has arrived in Singapore - the first in Asia Pacific - and to mark its launch, there will be a pop-up at ION Orchard with photo ops, activities and a scent bar for visitors to experience the scents.
Photo from Jo Malone London
Photo from Jo Malone London
The Highlands Collection includes:
Melancholy Thistle
Top Note: Thistle
Heart Note: English Ivy
Base Note: Coolwood
Highland Heather
Top Note: Cypress
Heart Note: Heather
Base Note: Amber
Mallow On The Moor
Top Note: Violet Leaf
Heart Note: Mallow
Base Note: Heliotrope
Wild Achillea
Top Notes: Wild Achillea
Heart Note: Nettle
Base Note: Vetiver
The petite bottles are beautifully striking, but the scents are no less impressive. Each has a distinct character with that characteristic Britishness of Jo Malone London scents, but with an untamed edge that's more Wuthering Heights than Pride and Prejudice.
Melancholy Thistle is particularly covetable as it pairs wonderfully with the other colognes in the collection.
Photo from GirlStyle Singapore
Right in time for Mother's Day, Jo Malone London will have limited-edition gift boxes covered in the same stunning wildflower designs as well as a mini dried flower bouquet with purchase of the colognes in the collection.
Photo from GirlStyle Singapore
Shoppers will also receive a complimentary set of stickers with any purchase to personalise the gift boxes.
Photo from GirlStyle Singapore
While you're there, pop by the stationary London Cab located outside ION Orchard.
Photo from GirlStyle Singapore
Customers who snap a photo at this spot and make a purchase with a minimum spend of $400 will receive a gift set.
Photo from GirlStyle Singapore
The Highland Collection colognes retail at $130 each (30ml) and the pop-up will be at ION Orchard till 14 May 2023.
Reserve your slot at jomalone.com.sg
P.S. check out 7 other new perfume launches in Singapore that'll make great Mother's Day gifts.
