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Jo Malone London Launches The Highlands Collection Pop-Up In Singapore

Jo Malone London Launches The Highlands Collection Pop-Up In Singapore

Beauty Perfume
By Karmen on 03 May 2023
Digital Editor
Has severe RBF but is fairly jolly and carefree on the inside. Degree of life satisfaction is heavily influenced by food.

Jo Malone London may be synonymous with sophisticated colognes in classically simple bottles, but the British perfumery is charming us all in a new way with The Highlands collection. Inspired by the Scottish Highlands, these four new limited-edition scents are dressed in dramatic, wild blooms.

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The collection has arrived in Singapore - the first in Asia Pacific - and to mark its launch, there will be a pop-up at ION Orchard with photo ops, activities and a scent bar for visitors to experience the scents.

Jo Malone London The Highlands Collection Pop-Up at ION OrchardPhoto from Jo Malone London

Jo Malone London The Highlands CollectionPhoto from Jo Malone London

The Highlands Collection includes:

Melancholy Thistle
Top Note: Thistle
Heart Note: English Ivy
Base Note: Coolwood

Highland Heather
Top Note: Cypress
Heart Note: Heather
Base Note: Amber

Mallow On The Moor
Top Note: Violet Leaf
Heart Note: Mallow
Base Note: Heliotrope

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Wild Achillea 
Top Notes: Wild Achillea
Heart Note: Nettle
Base Note: Vetiver

The petite bottles are beautifully striking, but the scents are no less impressive. Each has a distinct character with that characteristic Britishness of Jo Malone London scents, but with an untamed edge that's more Wuthering Heights than Pride and Prejudice.

Melancholy Thistle is particularly covetable as it pairs wonderfully with the other colognes in the collection.

Jo Malone London The Highlands CollectionPhoto from GirlStyle Singapore

Right in time for Mother's Day, Jo Malone London will have limited-edition gift boxes covered in the same stunning wildflower designs as well as a mini dried flower bouquet with purchase of the colognes in the collection.

Complimentary mini bouquetPhoto from GirlStyle Singapore

Shoppers will also receive a complimentary set of stickers with any purchase to personalise the gift boxes.

Jo Malone London The Highlands Collection stickersPhoto from GirlStyle Singapore

While you're there, pop by the stationary London Cab located outside ION Orchard.

Jo Malone London The Highlands Collection London Cab photo op at ION OrchardPhoto from GirlStyle Singapore

Customers who snap a photo at this spot and make a purchase with a minimum spend of $400 will receive a gift set.

Jo Malone London gift with purchasePhoto from GirlStyle Singapore

The Highland Collection colognes retail at $130 each (30ml) and the pop-up will be at ION Orchard till 14 May 2023.

Reserve your slot at jomalone.com.sg

P.S. check out 7 other new perfume launches in Singapore that'll make great Mother's Day gifts.