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7-Eleven Singapore Launches New Moomin Merchandise Including Eco Bags & Mini Tumblers

7-Eleven Singapore Launches New Moomin Merchandise Including Eco Bags & Mini Tumblers

Lifestyle Shopping
By Karmen on 13 Feb 2023
Digital Editor

Following the indigo-themed Snoopy merchandise and Disney ramen bowls, 7-Eleven Singapore has struck once again with its latest Shop and Earn stamps programme featuring the Moomins.


Created by Finnish writer and illustrator Tove Jansson, Moomins are iconic adorable hippo-like creatures that everyone knows and loves. Their love for the simple things in life and domestic bliss make them the ideal themed decoration for home items. Fittingly, the exclusive 7-Eleven x Moomin collectible range has practical items for everyday use like shopper bags and mini tumblers. Every item is covered in vivid colours and whimsical character designs including Moomin himself, as well as Moominpappa, Moominmamma, the Hattifatteners and more.

All six bags in the collection are made with sustainable materials certified by the Global Recycle Standard. There are totes with floral prints, a crossbody bag with a rope strap, and a multi-use pouch.


Little My Red TotePhoto from 7-Eleven


Moomin In Nature Shoulder TotePhoto from 7-Eleven

Snufkin Green Crossbody PouchPhoto from 7-Eleven


Moominvalley Orange Doc PouchPhoto from 7-Eleven

If you need an eco-friendly alternative to single-use plastic bags, cross your fingers and hope you get the lightweight and foldable shopper or the lunch bag which features a wide-mouth design and dual zipper clasp.



Moomins Yellow ShopperPhoto from 7-Eleven

The Moomin Family Lunch BagPhoto from 7-Eleven

#GoGreen Moomin Bags Redemption

Stamp collection period: 15 Feb to 11 Apr 2023
Redemption period: 15 Feb to 18 Apr 2023, or while stocks last

7-Eleven Shop and Earn stamps Programme

Receive one stamp with every $5 purchase at any 7-Eleven store, and redeem a bag with every three stamps and a top-up of $8.90 or 400 YUU points and $5.90 in cash. Get an additional stamp when you purchase 7-Eleven star products. The bags are packaged in blind boxes, so you'll only find out which design you get when you unbox it!

7-Eleven x Moomin Mini Tumblers

If you'd rather skip the stamp collection and get the Moomin merch right away, look out for three limited edition Mini Tumblers available in red, blue and yellow. These cute little stainless steel flasks are perfect for enjoying both hot and cold beverages on the go. They are available with any purchase at 7-Eleven and a top-up of $15.90 or 500 YUU points and $8.90 in cash.

7-Eleven x Moomins Mini TumblerPhoto from GirlStyle Singapore

The 7-Eleven x Moomins merchandise will be available from 15 February 2023.

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