Gucci Beauty Opens Its First Boutique In Singapore With Fragrance Bar, Personalisation Services & More

Beauty Cosmetics Perfume Beauty Services

By Jayme on 09 Nov 2022

Digital Editor

Gucci Beauty has been expanding its influence into the beauty realm ever since relaunching in 2019 with a 58-piece lipstick collection. Today, the Italian luxury house carries some of the most sought-after beauty products, like its vintage-inspired lipsticks and Gucci Bloom fragrance series, and even recently opened its first flagship boutique in the heart of Singapore.

Photo from Gucci Beauty

Gucci Beauty’s new shop in ION Orchard is hard to miss, given that the entire space is decked in pastel pink walls, pretty cherry-red wood floors, eye-catching luminous mirrored tiles, video walls and floral-printed furniture.

Photo from Gucci Beauty

Besides its beautiful interior echoing sophistication and eclecticism, which the brand represents, the boutique offers interactive services as well as stocks its complete range of makeup products and women’s and men’s fragrance collections, so you can now shop all your favourite beauty items in-store.

Photo from Gucci Beauty

Whether it’s the Blush De Beauté or Rouge à Lèvres Liquide, feel free to swatch its products or virtually try on different looks using its interactive screen feature without the trouble of going through every shade. You can also experience one-of-a-kind Gucci games and e-boutique shopping features, like a Q&A on your skin type and preferences to denote your ideal beauty routine.

Photo from Gucci Beauty

While you’re here, don’t miss the Fragrance Bar, where you can customise your own scent by layering different Gucci perfumes with the help of an expert, learn more about the luxury house’s perfumes, and check out the full range of high-end fragrances within The Alchemist’s Garden collection.

Photo from Gucci Beauty

What’s more, personalisation services on selected items are also available here! So if you’re thinking of customising any of your purchases for yourself or as a gift for your loved one, you can have either of your monograms engraved on them.

The Gucci Beauty boutique is located in ION Orchard, #B2-44/46, and opens daily from 10am to 10pm.