Estée Lauder Opens Pop-Up Supercharged ANRcade Station In Singapore With Complimentary Skincare & Makeup Services

Estée Lauder has combined the worlds of beauty and entertainment at their new Supercharged ANRcade Station.

Named after their Advanced Night Repair (or ANR for short) Eye Supercharged Gel-Crème, the beauty-themed gaming pop-up will be open to visitors from now till 5 October 2022 at Paragon Shopping Centre.

Arcade Games

There are four arcade games that cleverly incorporate elements from the Advanced Night Repair. For example, Repair Rush gamifies the eye cream's double free radical fighting action where players will use the ANR eye to block out the blue radicals.

Photo from GirlStyle Singapore

There's also an ANR Eye version of the iconic arcade game Pacman - the Supercharged Maze. This time, the ANR Eye functions as Pacman with the aim to gain as many points as possible to receive the Estée Lauder Essential trial kit.

Photo from GirlStyle Singapore

If you're up for a more physical gameplay, have a go at the Power Up Cycle, where players will cycle as fast as they can to charge up the ANR bottle on the digital screen within 30 seconds. The top three scorers on the leaderboard will win a one-year supply of Estée Lauder Advanced Night Repair Serum and Advanced Night Repair Eye Supercharged Gel-Crème.

Photo from GirlStyle Singapore

Complimentary High Touch Beauty Services

Besides the games, the Supercharged ANRcade offers a wide range of complimentary skincare and make-up services.

Learn the right techniques to conceal and brighten dark under-eyes at Fatigue Fighter, or pamper yourself with the express Power Nap Mini Facial. If you need makeup tips, the Beauty Advisers are on hand to demonstrate how to create a perfect complexion.

There are also paid services including Estée Lauder's Signature Full Makeover, a 1 to 1 makeup masterclass and the Eye Makeover.

Complimentary services are available from 10am to 10pm, and paid services are available from 11am to 7pm on Metro online.

Photo from GirlStyle Singapore

Workshops & Activities

The pop-up even goes beyond beauty and games to include creative workshops including Floral Arrangement, Flower Coaster and Bath Bomb. These workshops are priced at $50 each but, wait for it, participants will receive a goodie bag worth $120, including a $50 gift voucher that can be used to redeem Estée Lauder products.

These days, photo booth are expected at pop-up events and you'll be glad to know there is indeed one at this Estée Lauder arcade.

Photo from GirlStyle Singapore

Photo from @wamusings via Instagram

The Supercharged ANRcade Station is located at Paragon Shopping Centre and will be up till 5 October 2022. Sign up for the event and book services or workshops at esteelaudersg.com/ANRcade.

More new things to do in Singapore:

• Chanel Mini Pop-Up Exhibition Open Till 2 Oct
• Hermès In The Making Exhibition From 1 to 9 Oct