PUMA Opens Their Largest Flagship Store In Southeast Asia At 313@somerset In Singapore

Lifestyle Shopping Fashion Footwear Activities & Events

By Karmen on 26 Aug 2022

Digital Editor

Has severe RBF but is fairly jolly and carefree on the inside. Degree of life satisfaction is heavily influenced by food.

PUMA's largest and first street-facing duplex flagship in Southeast Asia has opened in Singapore at 313@somerset.

Photo from PUMA

The sports-meets-lifestyle store celebrates individuality as well as Singapore culture and cityscape, featuring outdoor LED screens, 3D projection mapping and localised touches.

Photo from PUMA

During its opening weekend from 25 to 28 August, there will be a slew of activities, freebies and prizes for visitors.

#SINGAPUMA Gallery

This pop-up gallery spotlights the #SINGAPUMA social campaign that celebrates levelling up and self-improvement.

Visitors can film their own personal reels at the video booth and enjoy perks and vouchers by scanning the QR code.

Installations

This is a nostalgic photo spot filled with installations inspired by familiar local icons like the old-school HDB void deck and traditional kachang puteh cart. There's also #SINGAPUMA branded childhood games at the Hopscotch area and Aeroplane Chess wall.

Complimentary Snacks

Participants who post their pictures with the installations on social media, hashtagging #SINGAPUMA and #PUMASG, can redeem a complimentary snack cone given out by the original kachang puteh man.

Prizes

The Uncage Your PUMA installation takes inspiration from the metallic letterboxes found in HDB void decks. With a minimum spend of $150, shoppers can try their luck at guessing which letterbox contains the prize and find out by opening it.