download GirlStyle Singapore app
PUMA Opens Their Largest Flagship Store In Southeast Asia At 313@somerset In Singapore

PUMA Opens Their Largest Flagship Store In Southeast Asia At 313@somerset In Singapore

Lifestyle Shopping Fashion Footwear Activities & Events
By Karmen on 26 Aug 2022
Digital Editor

PUMA's largest and first street-facing duplex flagship  in Southeast Asia has opened in Singapore at 313@somerset.


PUMA 313@somerset PUMA SelectPhoto from PUMA

The sports-meets-lifestyle store celebrates individuality as well as Singapore culture and cityscape, featuring outdoor LED screens, 3D projection mapping and localised touches.

PUMA 313@somerset SG City CollectionPhoto from PUMA

PUMA 313@somerset PUMA x LOVAGEPhoto from PUMA

During its opening weekend from 25 to 28 August, there will be a slew of activities, freebies and prizes for visitors.


This pop-up gallery spotlights the #SINGAPUMA social campaign that celebrates levelling up and self-improvement.


Visitors can film their own personal reels at the video booth and enjoy perks and vouchers by scanning the QR code.


This is a nostalgic photo spot filled with installations inspired by familiar local icons like the old-school HDB void deck and traditional kachang puteh cart. There's also #SINGAPUMA branded childhood games at the Hopscotch area and Aeroplane Chess wall.

Complimentary Snacks

Participants who post their pictures with the installations on social media, hashtagging #SINGAPUMA and #PUMASG, can redeem a complimentary snack cone given out by the original kachang puteh man.


The Uncage Your PUMA installation takes inspiration from the metallic letterboxes found in HDB void decks. With a minimum spend of $150, shoppers can try their luck at guessing which letterbox contains the prize and find out by opening it.

The PUMA store is located at 313@somerset #01-10/11/12/13 and is open from 10am to 10pm daily.

More new stores in Singapore: