SEOtools: SEO tools for expert professionals Bruce Clay

Each of these has at least one standout feature or use case for SEO marketers. The Google Location Changer tool deserves special mention here. While it's available for free, it's a fantastic way to spot-check your SERP rankings from different locations without the need for a VPN or incognito browsing.

Ready to elevate your SEO with professional services?

To be honest, there are literally hundreds of Wordpress plugins that can be helpful for SEO. You almost always want a "general" SEO plugin, and we've listed two below. For others, you have a lot of options, but this list from Kinsta is a good place to start.

Fat Rank is a great Google Chrome extension that helps you find out where your site ranks on Google. Moreover, it allows users to quickly download the CSV reports from the Fat Rank mobile app and Chrome extension. On top of that, it crawls all the linked pages of a website efficiently and finds issues, such as duplicate content and broken links. Advanced Web Ranking is a great SEO tool for teams tracking many keywords. After that, you can upgrade to the subscription plans starting from $99 and ranging up to $999. Jasper is an AI content platform that helps you create, promote and measure content that resonates with your audience.

Rank tracker’s unique tools give you accurate insights for every stage of optimization – from planning and analysis to tracking and problem-solving. There are many free keyword research tools out there, but they often come with limitations in the data they provide. If you want data on backlinks or content optimization scores, you’ll need to upgrade to the Premium plan. This tool allows you to create a shareable link for customers to review your business on Google.

• Effortlessly create keyword collections to bookmark important terms and streamline your content research.
• CognitiveSEO is one of the best SEO tools online for small and mid-sized agencies.
• If five of my competitors show a lower bounce rate than the pages I’m working on, it’s a signal that I need to make some user experience improvements.
• You can also use this tool to upload a sitemap to help Google find web pages quickly.
• For a complete overview of its incredible features, see our extensive review of the Rank Math plugin.

Gotta be honest, although Xenu has been on every "free SEO tool" list since the dawn of, no way did I think it would make this one. This Windows-based desktop crawler has been virtually unchanged over the past 10 years. That said, a lot of folks still love and use it for basic site auditing, looking for broken links, etc.

Semrush’s Domain Overview tool is my go-to for competitor analysis. Whether you are a seasoned SEO expert, a budding content creator, or a business owner looking to boost your online presence, SEOStudio is the ultimate companion to fuel your growth. While Ahrefs is a good value for many SEOs, Semrush delivers more detailed and in-depth data in several areas, making it a better fit for highly technical users. You can change the time period, region, and type of search (image, news, Google Shopping, etc.) to see how they affect the trend.

Text Content Tools

Pitchbox is an all-in-one solution that streamlines and automates the influencer outreach and content marketing process. It helps you connect with influencers and bloggers, providing substantial link-building opportunities. After that, the paid plans start at $29 per month and range up to $79 per month. The Basic plan, designed for beginners, is available free of cost. The Premier plan designed for professional websites is open for 30 days of a free trial.

Backlinks are crucial for getting your website to rank well on Google. However, BHS Links the outreach process is daunting and can feel a lot like cold calling. With BuzzStream, you can easily research the appropriate people, come up with effective email messages, and track who’s accepted each link request.

Leverage the largest, most accurate search keyword database to discover and prioritize the best keywords for your site. Mangools is an SEO toolkit without the high price tag of premium tools. You get SERP analysis, keyword research, and backlink insights. Exploding Topics is a trend discovery and market research tool. It tracks growth in search volume, social media conversations, and investment trends.

If your site is particularly video-focused, then continue reading about more things you can do to optimize your videos for search engines. Some websites show the same content under different URLs, which is called duplicate content. Search engines choose a single URL (the canonical URL) to show users, per piece of content. When Google crawls a page, it should ideally see the page the same way an average user does. For this, Google needs to be able to access the same resources as the user's browser. Google is a fully automated search engine that uses programs called crawlers to explore the web constantly, looking for pages to add to our index.