Basketball just got a pretty pink makeover by the BOSS x Russell Athletic collaboration. Fusing tailoring with classic sportswear, the new line will include apparel and accessories with smart athleisure vibes in pinks and blues.
To celebrate the arrival of this collection in Singapore, there will be a gorgeous showcase with pastel and teal photo opportunities.
Keep reading to find out more!
BOSS x Russell Athletic collection will be launching in Singapore on April 22 2021 in BOSS' Store in Mandarin Gallery. Featuring unisex pieces, the collection features Russell Athletic's iconic American sportswear aesthetic and BOSS's tailored approach.
Leaning towards accessible luxury, the collection is priced slightly lower than BOSS's usual pieces. For example, the pink BOSS x Russell Athletic Relaxed-fit unisex T-shirt in stretch cotton ($179) v.s. most of their t-shirts which go from $209 to $379.
Those who can't get enough of pink will be drawn to the dusty, muted pink pieces in the collection. The simple, varsity-esque blazers, t-shirts and shorts would look right in place in your wardrobe just as much as your partner's.
Some standouts are the Regular-fit jacket in stretch jersey ($1099), Relaxed-fit unisex hoodie ($319), Tapered-fit shorts in Italian jersey ($339) as worn by Bella Hadid. Accessories include the Quarter-length socks ($23) and Face mask in stretch interlock fabric ($51).
There are also pieces in navy and grey - perfect for those who prefer these neutral shades.
If you've taken a fancy to the pretty pale pink basketballs, there's good and bad news. The bad news is that they're not for sale, but the good news is that you could win one for free.
Pop by their Mandarin Gallery store where there's a QR code you can scan to play their basketball AR game. Try your best to "shoot" as many basketballs into the virtual basket as you can. The highest scorers each week from 22 April to 8 May 2021 will stand a chance to win an exclusive BOSS x Russell Athletic basketball or $25 BOSS voucher.
Tapping into this generation's love for the 'gram, the BOSS x Russell Athletic collaboration also includes a showcase with two photo opportunities. Located outside their Mandarin Gallery store along Orchard Road, the showcase features a pastel pink and blue basketball court installation on one side and a teal backdrop with pastel stairs on the other. It will be open to the public from 22 April to 10 May 2021.
Look out for this "basketball court" at night when it lights up and creates a different vibe for your photos.
You can find the BOSS x Russell Athletic collection and showcase at Mandarin Gallery #01-06, 333A Orchard Road, S238897.
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Text by: GirlStyle SG