Korean street style ticks all the boxes for ladies who want that stylish and cool af look without even trying. Oversized fits, timeless silhouettes, subtle yet striking designs and colours all come together to create an effortlessly casual chic look that's also oh-so-comfortable.
Since we're not able to travel to Korea for now, you'll be glad to know that there are many popular fashion brands in Korea (including those worn by Korean celebs) that you can shop online and get free shipping to Singapore.
Keep reading to check them out!
#1 AQO Studiospace | 아코스튜디오스페이스
Seoul-based label AQO Studiospace is loved for their cute bear designs. Their range of comfortable loose fit clothes have charming details that add a breath of fresh air to classic, easy-to-style pieces.
Their iconic Bear Print Knit Vest ($60) above has been worn by many Korean celebrities including Blackpink's Jennie and Gfriend's Ye-rin. Now that the rainy and cold season is upon us in Singapore, this cute vest will keep you cosy and warm. When the hot weather returns, you can easily style it as a top with shorts or a mini skirt.
#2 ADLV | 아크메드라비
Endorsed by KPOP idol group Twice, ADLV or acmé de la vie is a K-celebrity favourite and you'll be able to spot them donning their signature loose fit t-shirts and hoodies at Incheon Airport. What makes ADLV a must-have for celebs and hypebeasts alike are the thick, high quality fabric and designs with a mix of cool edginess and femininity.
Some of our favourites are the 100% cotton Baby Face Boy Donuts Graphic Oversized T-shirt ($70) above with a flattering loose fit and a playful print, and the Photochromic Logo Tee ($70) below with a repeated logo, simple yet statement-making.
Another top pick is the ADLV x Buried Alive Computer Girl Oversized Graphic T-shirt ($70) which channels cool geekiness with a print of a girl buried in her computer screen.
#3 Marhen J | 마르헨제이
Marhen J is the current IT brand for bags in Korea, earning their top spot thanks to their minimalist aesthetic combined with functionality. Made of high quality vegan materials, their bags are sturdy and perfectly practical while exuding casual luxury.
One of their most popular styles is the J Rico Bag V2 in all black ($165) above worn by many Korean actresses and idols. This small and sleek yet roomy bag is a versatile piece you'll reach for every day as it goes with everything from casual to dressy. It can be held by hand or worn cross-body with the detachable strap. Another petite bag is the Nano Roy Bag Heart Signal ($145) that has contrasting red straps and a heart detail.
#4 Ambler | 엠블러
Ambler is a rising Korean fashion brand that adds a whimsical and quirky spin to street style silhouettes. Their high quality sweatshirts, t-shirts and shorts are come in a range of aesthetically pleasing colours with designs featuring animals like tigers and teddy bears.
Some of our favourite pieces from Ambler are the Oops Bear Sweatshirt ($58) above with a fallen head, and the Light Of Truth Oversized T-shirt ($40) below with two teddy bears - a typical brown bear and a more sinister-looking grey bear. You can't find these quirky designs anywhere else, imagine how cute these tops would look with a simple mini skirt and white sneakers!
You're probably familiar with Kodak cameras. Well, Kodak Apparel is a clothing range inspired by their cameras. Expect vintage hues, charming typography and prints of the nostalgic Kodak logo on their clothes.
You can easily pull together a Korean-style outfit with their cute retro-style t-shirts, simply pair them with a high waisted denim skirt or jeans and a pair of sneakers. One of their bestselling piece is the Mailer Back Packing List Oversized T-shirt ($95) above which has simple typography on the front nodding to Kodak's headquarters in New York, and the back even has Kodak office location in New York with a barcode.
#6 Romantic Crown | 로맨틱크라운
Romantic Crown is a Korean street style label known for their simple designs that have a touch of attitude and - you guessed it - romanticism.
The Slogan Logo Oversized T-shirt looks fairly plain at first glance, but the details shine when you take a closer look. It has cool overlapped typography on the front, adding a subtly interesting twist to the standard logo graphic T-shirt. The back has the same logo but in a dreamy rose-red colour with a line of quotes down the back.
#8 Donkie | 돈키
A Seoul-based brand specialising in leather and vegan leather bags, Donkie is popular for their range of premium quality bags in sophisticated designs that are affordably priced.
Some of their timeless pieces are the Parsley Vegan Leather Shoulder Bag ($55) above in a simple yet statement-making black and white colour combo, and the Sepium Vegan Crocodile Skin Shoulder Sling Bag in black ($65) below which has a classic saddle bag shape with cool croc effect and gold tone hardware.
#9 Fila Korea | 휠라 코리아
We know what you're thinking, that's not a Korean brand! Fun fact: Fila is an Italian brand founded in 1911. In 2007, it was sold to Fila Korea and became a 100% Korean streetwear fashion brand. The label is now a Korean streetwear essential where you can get everything from t-shirts and hoodies to sneakers, sandals and bags.
When it comes to Korean street style, logos are meant to be flaunted, which is why many brands like Fila have stylish logos in cool colour combinations. An effortless outfit to throw on is your go-to basics like jeans and denim skirts with this Fila Big Linear Logo Regular Fit T-shirt ($50). The simple logo on a crisp white tee adds athleisure vibes to your look instantly. This Fila Court Backpack in navy ($85) will also add a sporty edge to your everyday outfits.
Other highlights are the Fila Color Block Heritage Tote Ecobag in Pink and Red ($55) which are durable and easy to style with your street style ensembles. We imagine the pastel pink and purple one would look great with a simple crop top and denim bottoms.
#10 Guess Korea | 게스
Guess is another one that you might not recognise as a Korean brand and rightly so. It's an American brand, but Guess Korea started its independent operations in 2007 where they introduced distinctly K-style apparel that reflects the trends in Korea and with cuts that better fit the Asian figure.
Many of their clothes are unisex which makes them perfect for sharing with your equally fashionable other half. The Unisex Guess Graffiti logo Semi-overfit T-shirt ($56) above which can be worn as a long t-shirt or tucked to create a cropped look.
You can shop all these Korean brands and more at StyleupK.com, a Seoul-based fashion site that works directly with popular brands in Korea to bring them to our shores. The shipping fees are fairly affordable at $10 for orders below $100 and free for orders $100 and above.
StyleupK is planning on bringing in even more local Korean designer brands in the future. If there's a particular Korean brand you love but can't find on their website, you can drop them a suggestion to bring it on board or even make a custom order of the exact item you want.
This post is brought to you by StyleupK.
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Text by: GirlStyle SG