Enjoy A Luxurious Afternoon Tea At The New Burberry Café In Shenzhen, China
Luxury fashion powerhouse Burberry has recently opened the Thomas's Café in Shenzhen, China as part of the new Burberry Open Spaces. As expected, it has an atas-factor that's making us swoon! ?
Keep reading to find out more!
Burberry Open Spaces is the brand's first innovative social retail store that utilises Tencent's social media programme and WeChat.
Photo from Burberry
The more you engage in-store and online with the brand, the more social currency you will gain. This social currency can be used for various exclusive content and experiences including reservations at the in-house eatery Thomas's Cafe.
Photo from Burberry
Named after Burberry founder Thomas Burberry, the café design is just as opulent, classic and modern as the fashion. Bright beige, laminated curtains, chamfered mirrors and motifs from the Burberry Animal Kingdom decorate the interior.
Photo from Burberry
Inspired by Thomas Burberry's legacy of bringing communities together, the menu celebrates English and Chinese tea culture. The exquisite cutlery and china was designed by Burberry's Creative Director Riccardo Tisci and is exclusive to this Shenzhen café.
Photo from Burberry
Besides dining, the café is can also be used as a community space for activities such as workshops, exhibitions and live performances.
If you're wondering how to go about increasing social currency, one easy way is simply scanning the QR codes on product tags in the store.
Photo from Burberry
The Burberry Open Spaces also boasts a digital experience right at the entrance. Step closer and the sculptural installation responds to your movement to create unique images that are perfect as Instagram photo backdrops.
Burberry isn't the first one to think of fusing food and fashion! Check out more luxury fashion brands' cafes and restaurants:
Share this article with your friends who would love to dine in this Burberry cafe! ❤️
Text by: GirlStyle SG
