Sanrio Unveils New Summer Merchandise Inspired By Summer Festivals In Japan

By Karmen on 24 Jul 2020

Digital Editor

Summer in Japan usually entails heat, humidity as well as fun Summer festivals. At ennichi or Summer festival stalls, everyone dons their best yukatas, enjoys street food & traditional Japanese music, plays carnival games and more.

As many of these festivals have been cancelled and we're not able to travel to Japan anyways, Sanrio is releasing a new range of merchandise that will remind you of summer festivals in Japan while you're safe at home.

Photo from Sanrio

They feature Sanrio characters including Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Kuromi, Pochacco and more.

Keep reading to find out more!

Plush toy keychains (2,200 yen each, ~S$28.51)

Photo from Sanrio

These cute keychains feature Sanrio characters wearing yukatas and a face mask at the side of their faces.

Shaved ice pouches (1,760 yen each, ~S$22.81)

Photo from Sanrio

One of Japan's best summer treat is kakigori, a frozen shaved ice dessert with flavoured syrup and toppings. These cute pouches are designed to look like bowls of shaved ice with Sanrio characters as the delicious toppings!

LED lanterns (1,100 yen each, ~S$14.25)

Photo from Sanrio

In certain parts of Japan, lanterns are released at the end of Obon festivals in the summer. These LED Sanrio lanterns bring a kawaii twist to the traditional occasion. They light up in three colours and run on 2 AA batteries (not included). Display the lanterns individually or stack them up

Food keychains (770 yen each, ~S$9.98)

Photo from Sanrio

These keychains are designed after Japanese summer festival food like takoyaki, candied strawberries and shaved ice.

Die-cut fans (550 yen each, ~S$7.13)

Photo from Sanrio

Like the keychains, these fans are designed to look like summer festival food like candied apple, cotton candy and chocolate-coated bananas.

Catch goldfish set (1,100, ~S$14.25)

Photo from Sanrio

During Japanese summer festivals, there will usually be a stall for young kids to play Kingyo-sukui, a traditional Japanese game where the player scoops goldfish with a special scooper and take the goldfish home in a special bag.

This catch goldfish set nods to this game where Sanrio characters have turned into little fish and mermaid keychains. A set includes a keychain, a character-themed mirror that's designed to look like a fish scoop, and a purse to put your "goldfish".

This cute range of merchandise will be released in Sanrio stores and online store on 29 July 2020. If you have a friend living in Japan, get him or her to buy it for you or try requesting for it on Airfrov.