The Latest In Beauty: New Brands, Fresh Drops & Improved Formulas To Try In 2026
New year, new beauty routine? Whether you’re refreshing your beauty routine or hunting for your next holy grail, these just-launched picks are the ones to know for 2026.
New Beauty Brands
#1 ANUA - PDRN-focused Korean skincare
Photo from ANUA
You've seen all the love for ANUA skincare on TikTok, and now, you can see if it's worth the hype as it's now available at Sephora! Its two star ingredients are PDRN (Salmon DNA), known for its hydrating, regenerating, and anti-ageing benefits, as well as Heartleaf for its soothing and anti-bacterial effect on oily and acne-prone skin.
Arguably its most popular product, the PDRN Hyaluronic Acid Capsule 100 Serum ($40 for 30ml) instantly hydrates and plumps dehydrated skin for a dewy, glass-like finish. It also comes in the form of PDRN Hyaluronic Acid Capsule 100 Serum Mask ($35 for 10 sheets) that has an ultra-thin hydrogel sheet which sits snugly on the face, enhancing absorption for a smooth, refreshed finish. Another one worth a try is the Heartleaf Pore Control Cleansing Oil ($29 for 200ml), a gentle cleansing oil that melts off makeup, sebum, and impurities while soothing sensitive, acne-prone skin.
#2 K Booster - Korean aesthetic-derma brand
Photo from K Booster
If you’re curious about skin boosters but not quite ready to commit to in-clinic treatments, K Booster is a name worth knowing. This Korean aesthetic-derma brand focuses on skin regeneration through formulas powered by PDRN, Hyaluronic Acid, and growth factors — ingredients commonly used in professional treatments.
Its star innovation, REJUVE Plus, is a next-generation skin booster used in clinics, while the at-home Professional Dermo-Aesthetic range helps support skin recovery and resilience. Standouts include the Daily Derma Repair Essence ($87) and Cream ($87), which soothe and nourish compromised skin, as well as the Capsule Sun Serum ($47) that protects while maintaining skin comfort.
Even without aesthetic procedures, the range works to strengthen the skin barrier and support long-term radiance.
Available at kbooster.sg, K Booster LazMall and Shopee Mall.
New Skincare Products
#1 POLA B.A Collection
Photo from POLA
This cult anti-ageing skincare brand from Japan just unveiled the 7th generation of their cult B.A collection. Short for Bio-Active, this reformulated skincare line forms a veil around the skin, firming it up as if it's regenerating.
The Lotion, Milk, and Cream are now enhanced with BA Core Extract, POLA's original beauty complex that deeply hydrates and refines the skin. They're housed in sculptural bottles that look and feel so luxurious on your vanity.
Available at Takashimaya and Metro Paragon from $175.
LANEIGE Water Bank Aqua Facial
Photo from LANEIGE
That smooth, plump, and bright complexion coined as Korean glass skin? This high-performance serum helps get this coveted glass-like effect by providing intense hydration while gently retexturing the skin. As potent as it is, the texture is remarkably lightweight - almost like water.
The bottle sits upside down, with a convenient push-and-drop applicator that makes it easy for precise application.
Available at all LANEIGE boutiques islandwide and online now, and at Sephora from 4 February for $52 (30ml).
#2 Kiehl's Ultra Facial Meltdown Recovery Cream
Photo from Kiehl's
This lightweight recovery cream is designed to calm skin that’s feeling stressed, sensitised, or out of balance. Formulated with Colloidal Oatmeal and α-Bisabolol, it helps protect against environmental aggressors while visibly reducing redness and discomfort.
What sets it apart is its "melting" texture, which works both on and beneath the skin's surface to deliver relief and repair, especially for extremely dry or sensitive skin.
Available at Kiehl's boutiques and Sephora for $69 (50ml).
#3 Bio-essence Bio-Gold collection
Photo from Bio-essence
'Cos your daily skincare ritual deserves to feel a little bougie! This luxurious new collection is formulated with 24K Gold and Caviar that boast powerful anti-ageing benefits. It includes a rich, collagen-boosting cream, a nourishing yet lightweight eye cream complete with a fancy-looking gold-tone spatula, and a cleanser that looks like liquid gold.
#4 ASTALIFT 15th Anniversary Sets
Photo from ASTALIFT
ASTALIFT marks its 15th anniversary with limited-edition sets featuring its hero JELLY AQUARYSTA line. Known for its distinctive jelly texture, this pre-serum melts seamlessly into the skin, prepping it to better absorb the rest of your skincare.
Infused with collagen and astaxanthin, the formula supports hydration, elasticity, and overall skin resilience, helping skin look more plump and radiant over time. The anniversary sets bundle these cult favourites into one indulgent routine upgrade.
Available at ASTALIFT boutiques and online for $222.
#5 ANESSA Day Serum
Photo from ANESSA
This multitasking SPF50+ sunscreen boasts a new formula featuring ingredients that promote healthy epidermal turnover, suppress melanin production, and reduce dark spots.
It has the same serum-like texture, subtle pink tint, and smoothing effect which creates the perfect base for makeup. The formula is also just as hydrating, with Hyaluronic Acid and Collagen Extract. For those who don't have particularly dry skin, this sunscreen could double as daytime moisturiser!
Available at ANESSA Official Stores on Lazada and Shopee, Watsons, Welcia, FairPrice, Unity and Donki stores for $51 (30ml).
#6 ILLIYOON Ceramide Ato 5.0 Gentle Skin Cleanser and Gentle Skin Toner
Photo from ILLIYOON
ILLIYOON’s upgraded Ceramide Ato 5.0 line zeroes in on barrier care with Soy Ceramide derived from black soybeans, a ceramide that closely mirrors the skin’s natural structure. Thanks to advanced Nano Particle Technology, the ceramides are broken down into ultra-fine particles, allowing for deeper and more effective hydration.
The Ceramide Ato 5.0 Gentle Skin Cleanser ($15) purifies pores thoroughly yet gently, improving skin texture without stripping away natural lipids. Skin feels clean, soft, and balanced after every wash. Pair it with the Ceramide Ato 5.0 Gentle Skin Toner ($25), which has an essence-like consistency that delivers long-lasting hydration while calming dry or irritated skin. It absorbs quickly with zero stickiness, making it easy to layer with the Concentrate Cream or Lotion.
Available at Guardian, Watsons, Unity, Welcia, and the Amorepacific Hair & Body Shop on LazMall and Shopee Mall.
New Makeup Products
#1 Huda Beauty Blush Filter Blurring Blushlighters Palette
Photo from Huda Beauty
If you're deep in your blush blindness era, this limited-edition blush palette is about to enable it. With three matte powder blushes and a highlighter, these powder formulas create a soft, diffused finish much like a filter.
Just one palette can create a multitude of looks! Wear each shade on its own, layer on two or three for a contoured effect, or swirl your brush around all four for a 'blushlighter' glow.
Get it at Sephora for $66.
#2 NARS Afterglow Lip Balm
Photo from NARS
NARS’ cult-favourite Afterglow Lip Balm returns with an expanded shade range that feels straight out of a candyland fantasy. From playful pinks and neutral browns to juicy cherry hues and crystal clear, there’s a shade to match every mood.
The buttery formula delivers up to 24 hours of hydration with a Moisture-Locking Blend that helps smooth and soften lips. Expect a comfortable, non-sticky shine with a sheer wash of colour. Wear it on its own or layer it over other lip products.
Get it at Sephora for $45.
#3 Tonymoly x Zootopia 2
Photo from Tonymoly
Tonymoly brings Judy Hopps and Nick Wilde to their makeup essentials in the most adorable fashion. The Cheek Tone Lip And Cheek Duo Balm comes in a paw-shaped popsicle stick, while the Eyeshadow Palette looks just like The Big Donut in that iconic scene from the film. The Get It Tint Waterful Syrup gets a cute makeover too, with Zootopia character motifs and charms.
Available at Shopee.
#4 CLIO x Alice in Wonderland
Photo from CLIO
Curiouser and CLIO-iser is this new collection in collaboration with Disney's Alice in Wonderland. Three Crystal Glass Balms are given a whimsical new look with prints and 3D decals of Alice, the White Rabbit and the Cheshire Cat. Meanwhile, two Pro Eye Palettes feature decals of Alice and the cute Baby Oysters.
Available at LazMall and Shopee Mall.
#5 Flower Knows Bunny Garden
Photo from Flower Knows
Another dreamy new collection from Flower Knows has dropped and this time it's bunny-themed! The intricate pastel palettes are embellished with little white rabbits and florals, and even the powders are embossed with bunny designs. As for the colours, expect the brand's usual universally flattering shade range like brown and pink eyeshadows, berry and coral blushers, and matte lipsticks in wearable hues.
Something new to try is the Cushion Cream Foundation, the first for Flower Knows, designed for dry to combination skin.
Available at Shopee Mall.
#6 Colourpop x Twilight: Eclipse
Photo from Colourpop
Twilight fans, Colourpop has launched yet another themed collection that might bring back your fangirl era.
Gone are the greens and browns of the previous New Moon collection! The new Eclipse collection fully embraces the gothic aesthetic with dark metallic eyeshadows, a highlighter resembling a full moon, and eyeshadow palettes with deep reds and glittery silvers to channel Edward Cullen's iconic sparkly look.
The packaging also goes full vamp. Some are plastered with faces of the main characters of the film, and others have a more subtle nod to the franchise like the Jelly Much Shadows with insignias of the Cullens and Newborn Army. There's even an Eclipse Matte Liquid Lipstick that comes in a blood drop-shaped vial inspired by Victoria & the Newborn Army.
Available at colourpop.com.
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