10 Best New Beauty Launches In August 2025: Long-Lasting Lip Stains, Setting Sprays, Botanical Shampoos & More
It's been a good month for beauty junkies! Iconic makeup and skincare products levelled up with refreshed formulas and limited-edition packaging, ultra-light yet nourishing moisturisers dropped, and brand-new lippies are ready to upgrade your makeup bag.
Curious to know what's worth "adding to cart"? Here's the roundup of the 10 best new beauty launches in August 2025:
#1 NARS The Multiple
Photo from NARS
First created by François Nars in 1996, The Multiple became a game-changer for its multi-use formula where you can swipe it on not just the cheeks as blush, but also the lips and eyes for a harmonious and effortless glow.
Today, the iconic Multiple is reimagined in a next-level formula. The cream-to-powder texture feels even more weightless than before yet delivers greater colour payoff with a flattering, soft-focus finish. It comes in 12 vibrant, versatile shades including cult-favourites like Dolce Vita and Orgasm Crave.
Get it at Sephora for $60.
#2 Huda Beauty Lip Contour Stain
Photo from Huda Beauty
Remember the marker pens we used for colouring books as kids? This lip liner and stain hybrid has that same intuitive design, but for your lips. Its dual-sided applicator has a thin tip to line the lips and a flat side to fill it in as a stain. The highly pigmented colour is impressively smudge-, transfer- and kiss-proof, although you need to apply it swiftly due to its quick-drying formula.
It doesn't leave the lips feeling parched either as it's infused with moisturising argan oil. Wear it on its own for a natural matte finish or layer a gloss on top.
Get it at Sephora for $42.
#3 Rare Beauty Positive Light Luminizing Lip Gloss
Photo from Rare Beauty
Most of us don't need yet another lip gloss, but Rare Beauty's new creation gives us so many reasons to add one (or two) more to our collection. This lip gloss is packed with multidimensional shimmers that catch the light from every angle, creating a high-impact yet surprisingly wearable look. Each of the six shades has its own shimmer colour and size, selected to complement the base colour.
And true to new-age gloss formulas, it has a non-sticky texture that feels light on the lips. Bonus: it has a delicious peach scent!
Get it at Sephora for $34.
#4 Albion Elegance La Poudre Haute Nuance
Photo from Albion
La Poudre has held cult status for more than a decade for its silky, luxurious texture and brightening finish. The finely milled pressed powder has a mix of different colours that blend together to give the skin a luminous and perfected glow without looking like powder.
This blurring and smoothening effect holds up well too, as the formula is resistant to water and oil. To celebrate its 35th anniversary, Albion has created a glamorous limited-edition compact for this coveted powder with a quilted pattern and sparkling details.
Get it at Takashimaya and Metro for $129, while stocks last.
#5 Make Keep Mist EX+
Photo from Make Keep
This popular setting spray just got a brand-new upgrade. Now powered by KOSÉ's original Super Makeup Coat Ingredient, this fine mist moves with your facial expressions to lock makeup in place all day, even in our humid climate.
It's also even more waterproof as it forms a water-repellent film that adheres evenly to the skin without gaps, repelling sweat, water, and sebum.
#6 SEKKISEI Brightening Herbal Multi Gel Cream
Photo from SEKKISEI
If you're a 'one-step skincare routine' kind of gal, SEKKISEI's new all-in-one gel is the key for that fuss-free, simplified beauty routine.
A reformulation of the Herbal Gel, this multi-tasking marvel works as an emulsion, serum, cream, eye cream, oil, mask, and massage gel, in one single product. The star ingredients - licorice-derived actives and Job's tears extract - combat melanin buildup, dullness, and dehydration for visibly plumper and brighter skin. It also contains an oil-wrapping ingredient that locks in moisture. And contrary to its herbal formula, the scent is distinctly modern - fresh, clean and subtle.
#7 Tatcha Dewy Milk Moisturizer
Love the glass-skin effect of Tatcha's Dewy Skin Cream but find it a tad too rich? The new Dewy Milk Moisturiser might be more suited to your skin type and our humid weather, or for daytime use.
Made for normal to oily skin, it has the same hero ingredients as the original, including the antioxidant-rich Japanese Purple Rice, along with skincare powerhouses like Prebiotic Green Tea and Zinc Hyaluronate to nourish, brighten, and moisturise the skin without feeling heavy. It has a more fluid texture than the cream, which absorbs instantly and feels imperceptible on the skin, giving it a healthy glow and plump, bouncy look.
Get it at Sephora for $95 (50ml).
#8 Lancôme Génifique Ultimate Eye Cream
Photo from Lancôme
No one's perfect, and that applies to skincare habits too. With Lancôme in your beauty arsenal, it's not too late to salvage your skin and give it a fresh start. Their Ultimate repair science, now engineered for eyes, is formulated not just to prevent signs of ageing but, more importantly, to undo years of damage that aged the skin.
This new patented eye cream is powered by trillions of micronized Beta-Glucan CM to precisely target micro-damage around eyes and accelerate skin repair. After using just one jar of eye cream, the eye contour is revived, with less dark circles, puffiness, and fine lines.
Get it at Lancôme counters and Sephora for $120 (20ml).
#9 Winnie the Pooh | INNISFREE
Photo from INNISFREE
It's time to stock up on your favourite INNISFREE products! Freshly landed in stores is the new Winnie the Pooh collection featuring some of their bestsellers in the cutest packaging featuring Pooh and his friends:
- Green Tea Hyaluronic Sun Serum
- Tone Up No Sebum Sunscreen
- No-Sebum Mineral Powder
- Super Volcanic Pore Clay Mask
- Canola Honey Lip Balm
Shoppers can even score a free limited-edition Winnie the Pooh Lunch Bag (worth $49) with a minimum spend of $100 in INNISFREE stores from now till 30 September 2025.
Get it at all INNISFREE stores islandwide from 1 September 2025, and on the INNISFREE Official Shopee Store from 3 September 2025.
#10 Eversoft Nature's Therapy Shampoo
Photo from Eversoft
In your clean girl era when it comes to haircare? This new vegan-friendly shampoo range deserves a spot in your bathroom. Powered by 100% organic botanical extracts, the shampoos are free from common nasties like parabens, alcohol, mineral oil, and artificial colorants.
It comes in three precision-formulated blends. Scalp Therapy combats dandruff and soothes an irritated scalp with 100% Organic Ginger Extract and an Anti-Dandruff Tri-Action Complex, Hair Repair deeply hydrates and treats brittle strands with 100% Organic Avocado Extract and Niacinamide, while Anti-Frizz smoothens and strengthens hair with 100% Organic Rice Extract.
While you're here, check out these 16 Chinese lesser-known makeup brands that aren't Flower Knows or JOOCYEE.
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