KFC Thailand Collaborates With Butterbear To Unveil Cute Themed Merchandise & A Brand New Character

Heading to Thailand for a holiday this June? Here's a good reason to swap out one of the aesthetic cafes or mookata spots in your itinerary for a KFC meal: KFC Thailand x Butterbear! This dream team created exclusive merchandise, themed packaging and store decor, and even an original Butterbear character.

New Butterbear Character - Nong Noey

Photo from KFC Thailand

This collab has birthed not just collectibles but a whole new Butterbear character. Meet Nong Noey, an adorable bear who loves fried chicken. She looks similar to the OG Butterbear but is often wearing bows on her ears - very coquette! Dubbed the daughter of KFC Thailand, Nong Noey is the face of this campaign and is featured on the KFC packaging, merchandise and even on billboards around Thailand.

KFC Thailand x Butterbear Packaging

Fried chicken feasts at KFC just got aww-worthy as selected KFC Box Meals and Buckets will be served in limited-time Butterbear packaging. Nong Noey is front and centre, looking dapper in a white suit ( just like Colonel Sanders), cute white bows and with a bucket of finger lickin' good chicken in paw.

Photo from Central Chiangrai

Photo from Central Chiangrai

KFC Thailand x Butterbear Merchandise

Let's cut to the chase and dive into what everyone is really interested in: collecting cute KFC x Butterbear merch!

The Value Meal #2 (99 Baht, ~SGD 3.90) comes with a free sticker sheet (white edition), while the Porjai Bucket Meal Set (199 Baht, ~SGD 7.90) comes with a free sticker sheet (red edition).

Photo from KFC Thailand

Photo from KFC Thailand

Photo from Central Chiangrai

Butterbear-Themed KFC Restaurants

If you'd like to bask in more Butterbear cuteness, head to a KFC outlet that got the full Butterbear makeover AKA decked out in Nong Noey decor. Choose from six locations: CentralWorld, Central Rama 9, Big C Place Ratchada, Seacon Square Srinakarin, Seacon Bangkae, and Siam Square One.

Photo from KFC Thailand

The KFC Thailand x Butterbear will be running from now till 25 June 2025.

Not heading to Thailand during this period? Here's something that is in Singapore: the Tom & Jerry x Sushi Express collaboration which also has the full themed experience - merchandise, decor, food - and is ongoing till 30 June.