10 Best New Beauty Launches In March 2025: Serum & Blush Hybrids, Glittery Pink Eyeliners, Pretty Blue Mascaras & More

This month, it's about venturing just a little out of your comfort zone with bold makeup, having both skincare benefits and colour at the same time, gentle skincare products for sensitive skin, and haircare products for more va-va-voom volume. If that sounds like your drift, scroll on to check out the best new beauty launches in Singapore:

#1 SEPHORA COLLECTION Pump Up The Colors

Photo from SEPHORA COLLECTION

Everyone's makeup stash could use with something really fun and bold, and this new collection is it! This wild line-up consists of reimagined favourites an all-new launches to create unique, expressive looks.

For something subtle yet playful, give your lashes some colour with the Size Up Mascara that comes in two permanent colours, Brown and Blue, and two limited-edition colours, Burgundy and Pink. Another wearable look anyone can easily pull off is colourful eyeliner with the 12H Intense Ink Fine Line Felt Eyeliner. This waterproof, highly pigmented liner comes in seven pretty shades: Deep Black, Espresso, Navy Blue, True Teal, Baby Blue, Vivid Pink and Bright Coral.

Other highlights from the collection include the fully customisable Mega Mix Palette where you can slide out the colours to create your preferred blend of shades, textures and finishes. It also comes in a pocket-sized version perfect for travel. Finally, there's a Colorful Face Palette that comes with a sun powder, two blushes, and a highlighter.

Get it at Sephora for $18 - $45.

#2 Heroine Make Mist Pink Eyeliner

Photo from Heroine Make

Like a pop of shimmer to your eye makeup, or perhaps a cutesy aegyo sal highlight? Take your eye makeup look to the next level with this sheer baby pink eyeliner with silver shimmer.

It features an ultra-fine 0.1mm brush tip and Liquid Control Function so you can draw smooth, even and precise lines. The formula is highly resistant to water, sweat, sebum, and smudging, yet easy to remove with just warm water and your regular facial wash. Best of all, this eyeliner is now upgraded with six moisturising serum ingredients so your eyelids are beautified and nourished.

Get it at Watsons and Shopee for $20.50.

#3 Glow Recipe Watermelon Glow Niacinamide Dewy Flush

Photo from Glow Recipe

You gotta love a skincare and makeup hybrid! This one is a blusher that's also a serum. Powered by 100% skincare, this tinted cheek serum works to brighten dark spots, smooth, hydrate, and refine pores, all while imparting a soft flush of colour that lets your real skin shine through.

There's no such thing as being too heavy-handed when it comes to this blush/serum as it has sheer, buildable colour. It's easy to layer and build up to your desired hue for rosy, dewy cheeks.

Get it at Sephora for $40.

#4 Tatcha Brightening Eye Cream

Photo from Tatcha

Love Tatcha's Brightening Serum? Complete your radiance-boosting routine with this new eye cream! It pairs 12-hour Time-Release Vitamin C with Bioferments and Niacinamide to visibly firm, lift, de-puff, and reduce the look of dark circles—whether blue, brown, or black. It also contains the antioxidant-rich Nanko Ume and Pro-Glutathione to strengthen the skin barrier.

In the long term, the under eye area looks firmer and brighter, mimicking the look of a solid, 8-hour sleep.

Get it at Sephora for $105.

#5 SHISEIDO Ultimune Power Infusing Serum

Photo from SHISEIDO

In search for a potent anti-ageing serum for sensitive skin! We've found the one for you - this deeply hydrating serum is infused with the new Power Fermented Camellia+, a concentrated extract derived from the Japanese camellias. These particular flowers bloom resiliently and vigorously, surviving the sea water and salt that affects the many other plants in such a harsh environment. This ingredient is rich in 14 different amino acids, which can absorb into millions of skin cells and slow the skin's ageing cycle.

It has a rich yet dewy texture where micro capsules quickly penetrate the skin upon contact, transforming into a smooth veil that makes skin feel plump and firm.

Available at SHISEIDO boutiques and counters and online at Sephora from $138.

#6 SK-II GenOptics InfinitAura Essence

Photo from SK-II

This upgraded formula has the same iconic PITERA ingredient for a rejuvenating effect. But what's different is it also has the new Infinite Aura Complex to reduce yellowness and redness. This power duo works to significantly improve skin tone and texture while being ultra-gentle even on the eye area and sensitive skin.

Available in all SK-II counters and at Sephora from $254.

#7 SEKKISEI Brightening Cleansing Oil

Photo from SEKKISEI

Start your skincare routine on a luxurious note with this new cleansing oil that leaves the skin feeling pampered and looking more luminous.

Formulated with SEKKISEI's translucency-enhancing formula and three types of highly concentrated Eastern botanical oils, it melts away waterproof makeup impurities and keratin plugs while boosting the skin barrier with each use. The frictionless, rich texture wraps onto the skin beautifully to gently yet thoroughly cleanse, then rinse away easily.

Have eyelash extensions? This cleansing oil can be safely used to cleanse your eye area without ruining your lashes!

Get it all KOSÉ Departmental Store Counters at BHG, Isetan, Metro & OG, all Welcia-BHG Stores, selected Guardian Stores, and Official KOSÉ Shopee & Lazada stores for $31.

#8 Victoria's Secret Bare Magnolia Eau de Parfum

Photo from Victoria's Secret

If there's any fragrance that'll put you in a cosy yet sensual mood, it's the new Bare Magnolia. A creamy extension of the original Bare, it's made with proprietary musks designed to blend with your body chemistry for a unique, lasting signature.

The first impression you'll get is the delicate and luminous floral note of Upcycled Orange Flower, followed by the rich and alluring Magnolia Wood. Lingering on the skin is Vanilla Musk, a blend of seven musks that delivers velvety, long-lasting warmth.

Available at all Victoria’s Secret stores and online from $109.

#9 Briogeo Style + Treat Dry Shampoo Puff

Photo from Briogeo

Have the kind of scalp that desperately needs a mid-day refresh, whether after a gym session or a long sweaty day? Briogeo has created a nifty on-the-go solution to revive flat, oily roots whenever you like! A finely milled dry shampoo powder, it comes in a super cute and compact puff that can fit into most handbags.

It features a precision puff applicator so you can spot-blot your scalp. Infused with 92% natural ingredients, oil-absorbing starches, copper peptides, Energy Complex, and biotin, this formula adds volume without any white cast and even strengthens both hair follicles and strands. Best of all, besides a translucent shade, it also comes in a tinted version. The cool brown tone effortlessly blends into dark brown hair - ideal for covering up grey roots or thinning spots.

Get it at Sephora for $46.

#10 Davines OI Soufflé

Photo from Davines

Davines' best-selling OI line just welcomed a newcomer - the OI Soufflé. Like its name suggests, this leave-in product adds a little oomph to fine hair, making it fluff up with volume. The liquid-to-foam formula feels incredibly weightless on the hair, and it even boosts shine, adds a delicate scent, and provides heat protection.

Apply it to towel-dried or damp hair before styling and it will protect it from hot tools at up to 230°C  while detangling hair and make it softer and silkier.

Available at salons all over Singapore. Find your nearest salon here.