The Best New Beauty Launches In February 2025: Lip Oils, 'Zombie' Hair Colour, Water Bank Cleanser & More

By Karmen on 01 Mar 2025

Digital Editor

Has severe RBF but is fairly jolly and carefree on the inside. Degree of life satisfaction is heavily influenced by food.

New year, new beauty routine? If you're looking to update your current stash with the best and latest products, here's where to start:

#1 Rare Beauty Soft Pinch Liquid Contour

Photo from Rare Beauty

Know how Rare Beauty's Soft Pinch Liquid Blush blends like a dream? Imagine that same airy, weightless formula in taupes and browns, and you'll have this new Liquid Contour. It's just as easy to use as the blush, with high pigmentation, shades that cleverly mimc shadows, and a long-lasting finish.

Just dot it at the spots where you want a little depth - sides of nose, under the cheekbones and under the jawline - for a naturally sculpted look.

Get it at sephora.sg for $48.

#2 KraveBeauty Plumptuous Lip Jelly

Photo from KraveBeauty

This cult-favourite Korean skincare brand is finally dipping its toes into the cosmetics world with this new lip oil that's equal parts lip care and makeup. It feels super light and watery yet nourishing on the lips, and has a marvellous smoothening effect. The shades are sheer enough for a natural look or to layer on top of lipstick, but buildable enough to be a solid pop of colour on its own.

Made with upcycled plum oil and 1% MaxiLip, the lip oil also intensely hydrates the lips so that even when you wipe it off at the end of the day, your lips still look juicy and plump. To top it all off, it's refillable and comes with a metal applicator that's easy to clean and reuse.

Get it at sephora.sg for $32, and refills for $26.

#3 3CE Cashmere Hug Lipstick

Photo from 3CE

The Cashmere Hug Lipstick is as cosy and romantic as it sounds! It creates the most gorgeous soft matte finish with the blurred look and comfort of cashmere. Even the lipstick bullet has a cashmere-like texture as well as a 3CE logo. Completing the dreamy and comforting experience is a weighty, luxurious-feeling lipstick tube with matching cashmere texture and ombre pattern. Choose from 10 gorgeous shades from neutrals and pinks to corals and sultry reds.

To celebrate the launch, 3CE is bringing the Cashmere Hug Pop-Up to Bugis+, Level 2 Atrium, from now till 2 March 2025. Visitors can enjoy photo ops with giant cats, receive a 3CE Eye Switch #DoubleNote (Deluxe Size) after completing the journey around the pop-up and more.

Get it at 3CE Official Shopee store for $29.

#4 Kosas Revealer Extra Bright Serum-Powered Color Corrector

Photo from Kosas

Being tired and stressed out doesn't mean you have to look it! And it's easy to appear well-rested with this full-coverage dark circle corrector that also has skincare ingredients to brighten and depuff.

Just like Kosas' concealers, it's creamy, blendable and long-wearing. Dot it on to neutralise discolouration, then layer on your favourite concealer to look like you got eight hours of sleep.

Get it at sephora.sg for $48.

#5 Visée Trinitas Glow Powder

Photo from Visée

Want expensive-looking skin without the price tag? This silk-touch loose powder will do the trick. Designed to blur, brighten, and balance your complexion with a single, weightless sweep, it contains a trio of colour-correcting shades infused with soft-focus light-reflecting particles. Skin-fit Oil allows the powder to melt into the skin without leaving a powdery finish, while Glow Up Powder provides an extra boost of radiance.

After dusting a light layer of this power as a finishing touch, the skin looks naturally flawless, bright and translucent.

Get it at Visée Official Shopee Store for $25.

#6 Drunk Elephant Mello Marula Cream Cleanser

Photo from Drunk Elephant

This creamy cleanser is oh-so gentle even on sensitive skin. And yet, it effectively melts away makeup, sunscreen and daily pollution. It lathers lightly into a luxurious foam that leaves the skin feeling moist and balanced.

1.0% colloidal oatmeal and marula oil work to soothe and hydrate the skin while antioxidant-rich vanilla fruit extract calms irritation.

Get it at sephora.sg for $54.

#7 LANEIGE Water Bank Gel Cleanser

Photo from LANEIGE

Every cleanse feels like a nourishing thirst quench with this 5.0 pH-balanced cleanser. Powered by the brand's signature Water Bank technology, the soft and silky gel transforms into a frothy lather that leaves the skin feeling refreshed.

With Blue Hyaluronic Acid and amino acids, the formula lifts everyday makeup, SPF and impurities while helping to strengthen the skin's barrier.

Get it at sephora.sg for $40.

#8 KOSÉ SEKKISEI BLUE Licorice Brightening Serum

Photo from KOSÉ

In the market for a brightening serum? Add this liquorice-powered one to your routine for the kind of glow that's translucent and dewy.

It combines booster and brightening effects to balance skin entirely and boost radiance. Licorice-derived W-glycyrrhetinic acid stearyl ester prevents dark spot and irritation, while Fermented Japanese Job's Tears Extract brightens and smoothens. Meanwhile, White Tea Extract and Crataegus Cuneata Fruit Extract provide an extra dose of brightening effect.

Skincare benefits aside, the serum makes for a therapeutic skincare routine thanks to the calming scent from herbs infused with natural aroma oils.

Get it on KOSE Shopee & Lazada stores at $108 (30ml) and $150 (50ml).

#9 Biossance Squalane + Firm & Lift Dual Serum

Photo from Biossance

We won't lie, the fun of shaking this serum and seeing the pretty bubbles form is part of its appeal, but it's not all it's good for. This shake-to-activate motion mixes the oil and water parts which creates the bubble-like effect and also gives it the light and refreshing quality of water plus the rich and nourishing feeling of oil.

Hydralift Complex - a blend of gravetye giant, ectoin, and bisabolol - visibly lifts areas prone to deep lines, while hyaluronic acid boosts hydration and squalane protects the skin barrier.

Get it at sephora.sg for $110.

#10 Allies of Skin Retinal 0.1% & Peptides Advanced Repair Night Cream

Photo from Allies of Skin

Skin looking drab and retinol not making it any better? A skincare routine update is due, a this retinal cream is the next natural step. For the uninitiated, retinal is a gentler yet more bio-active version of retinol. Building on the brand's well-loved 0.05% cream for beginners, this new formula contains 0.1% concentration for even more enhanced results.

It's packed with potent actives and skin-loving ingredients including patented encapsulated retinaldehyde, six peptides, 2% ornithine and EGCG complex, 11 brighteners and antioxidants, and an 8.7% ceramide and omegas complex. Overnight, this cream works to visibly plump, smoothen and hydrate the skin without any redness.

Get it at sephora.sg for $182.

#11 Stephen Knoll New York Hydro Renew Mist

Photo from Stephen Knoll New York

SKNY has revamped its bestselling Hydro Renew Mist collection to incorporate the in-trend acid-heat technology that strengthens hair while styling it with heat, like blow-drying and curling. This cool technology repairs deep inner damage and moisturises hair with double high-penetration capsules and a cuticle-repair ingredient from Tremella fuciformis extract.

It comes in three mist types for different hair concerns and has a refreshing floral-fruity musk scent. Fine hair girlies can go for the Smooth & Repair Hydro Renew Mist for smooths and silky hair that isn't weighed down. Those with frizz problems can solve it with Moisture & Repair Renew Mist which provides deep nourishment for soft and manageable hair. Have coloured hair? Your match is the Color & Protect Hydro Renew Mist which nourishes and repairs hair while preserving colour vibrancy and enhancing shine.

Get it at selected Guardian and all Welcia-BHG stores.

#12 mise-en-scène Hello Bubble

Photo from mise-en-scène

Want the snatched hair colour of aespa that's also long-lasting and kind to your strands? The Hello Bubble box dye is your answer! Touted as a 'zombie' that never dies, this reformulated bubble foam now offers even better colour retention without harmful ingredients like paraphenylenediamine (PPD) and ammonia.

Infused with twice the amount of Double Bonding Ampoule, your hair will remain healthy-looking and nourished after colouring.

The colour range has also expanded to include three new shades: 3AB Ash Black, 11WS White Silver, and 10GB Gold Brown.

Get it on LazMall, Shopee Mall and Watsons at $20 each.

#13 ghd Duet Blowdry

Photo from ghd

Love how hairdressers use a hairbrush and blowdryer to create an amazing blowout? Hate how you can't seem to create the same results at home? Cue this new 2-in-1 tool that basically combines a hairbrush and blowdryer into one noob-friendly tool that anyone can use to get va va voom volume.

Designed to blow-dry and style wet hair at the same time, the Duet Blowdry features a compact and powerful motor with Heat-Air Xchange Technology. The hot hair heats up the elliptical-shaped barrel plate surface and snag-free bristles, which means that the hair gets a voluminous look with minimal heat damage.

While it takes a while to get the hang of the tool, its features simplifies the process so even non-pros can create pro results. For instance, the air vents are perfectly positioned so that the hair is smooth and shiny.