KKV: Gen Z Store For Cute & Affordable Lifestyle Products Is Opening In Singapore At Tiong Bahru Plaza

By Karmen on 04 Feb 2025

Digital Editor

Has severe RBF but is fairly jolly and carefree on the inside. Degree of life satisfaction is heavily influenced by food.

Fancy filling your home with (even more) cute things without breaking the bank? Good news for you: KKV, a popular lifestyle retail chain from China, is set to unveil its new store at Tiong Bahru Plaza this May. First launched in 2019, it now has over 300 stores in China and expanded into Malaysia, Thailand, and now, Singapore!

A shopping haven for all things cute, KKV offers everything under the sun from beauty & personal care products and accessories to snacks, stationery and toys.

It has a similar concept to stores like Miniso, The Green Party and Turtle, but sets itself apart with a gen Z focus, incorporating aesthetic store displays and photo ops. Even its storefront is distinct, sporting a signature yellow container-style store design.

Photo from KKV

Fingers crossed the store in Singapore will be as large as overseas outlets; JB is home to a mega KKV store that spans across four whole stories. But in any case, we can expect a constant stream of new knick knacks at affordable prices, including exclusive and customised products.