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Lancôme Is Opening An Idôle House At ION Orchard With New Launches, A Photo Booth & Samples

Lancôme Is Opening An Idôle House At ION Orchard With New Launches, A Photo Booth & Samples

Beauty Lifestyle Cosmetics Activities & Events
By Karmen on 12 May 2024
Digital Editor

Beauty junkies are in for a treat. Lancôme is opening an Idôle House pop-up, the first of its kind, at ION Orchard from 22 to 31 May. This back-to-school-themed playground will showcase all-new products along with photo ops and complimentary samples.

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Expect a picturesque, pink-filled space decorated with Idôle fragrances and makeup products.

Start at the playfully named Call Me, Maybe? station for an empowering message before heading to the Idôle Lab to find out more about the science behind Lancôme's Idôle fragrances. End the journey on a high note with a graduation-inspired photo at the photo booth and redeem a 'graduation' gift from the vending machine. The pop-up will also offer personalised make-up services and make-up Masterclasses!

Idôle L’eau De ToilettePhoto from Lancôme

At centre stage are the three new product launches. Lancôme is introducing the Idôle L'Eau De Toilette that has a unique Shincha green tea accord infused with Teadione, and Idôle Tint, a multi-purpose liquid eyeshadow. Finally, Lancôme's bestselling foundation, the Teint Idole Ultra Wear, will have an extended shade range with a total of 20 shades.

Idôle TintPhoto from Lancôme

Teint Idole Ultra Wear Shade Range ExtensionPhoto from Lancôme

The Lancôme Idôle House will be open to the public and located at ION Orchard B4 from 22 to 31 May 2024.