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ETUDE x Shinee's Retro Replay Eye Palettes Are Coming To Singapore

ETUDE x Shinee's Retro Replay Eye Palettes Are Coming To Singapore

Beauty Cosmetics
By Zoe Zeng on 15 Mar 2024

It's been a hot minute since ETUDE unveiled one of their most exciting makeup collections to date — the REPLAY Play Color Eyes, created in collaboration with K-pop phenoms Shinee.

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While K-beauty fans and Shawols previously had to travel to Korea or buy them from unofficial stores, those days are about to be over! These coveted palettes will soon become available on ETUDE's official Shopee store on 16 March.

REPLAY Play Color EyesPhoto from ETUDE

For those who have not laid eyes on the REPLAY Play Color Eyes palettes, its cassette-inspired design is the main draw. These Y2K-style covers pay homage to the 90's and 00's vibe we just can't get enough of. Plus, the name Replay also references Shinee's iconic debut track — so cute!

REPLAY Play Color EyesPhoto from ETUDE

Each of the three palettes have soft, wearable colour stories: Legendary Taro Cherry is an ode to the cherry blossom season with its warm-toned pinks, Sweet Earl Grey offers a selection of neutrals, while Secret Cake Box is filled with cool-toned shades. It sure is looking difficult to pick just one!

REPLAY Play Color EyesPhoto from ETUDE

What's more, some of the eyeshadows in this aptly named palette are long-discontinued shades that are making a comeback. If you're a longtime ETUDE fan, this is the perfect chance to collect those nostalgic favourites for your makeup stash.