SHISEIDO Unveils A Pop-Up In Singapore With A Cafe, Digital Flower Field & More
Whether you're looking for a hang-out spot, photo-worthy experience or skincare recs, you'll find it at SHISEIDO's multi-sensory pop-up experience, Journey of Potential. Located at Jiak Chuan Road, a short walk from Maxwell MRT station, the pop-up has a digital flower field, activities and even complimentary drinks at CAFÉ SHISEIDO. Entry open to the public and free!
This experience is themed after the cult-favourite age-defying skincare darling, SHISEIDO VITAL PERFECTION Advanced Cream, and fronted by Global Ambassador Anne Hathaway.
Here's a peek at what you can expect at the pop-up:
Interactive Digital Safflower Field
The first zone is a stunning digital safflower field where visitors will be immersed in a 360-degree landscape of gorgeous orange flowers.
This photo op is inspired by SHISEIDO's patented SafflowerRED technology, which is used in the new VITAL PERFECTION line. A potent ingredient that fortifies the Invisible Nutrient Network in the epidermis, it revitalises the complexion and leaves it firmer and brighter in just one week.
Photo from SHISEIDO
This digital field also has a fun interactive element where you can touch the screen to make the safflower bloom!
Photo from GirlStyle Singapore
Complimentary Activities
After that immersive experience, is a relaxing and therapeutic activity zone.
At the live wax seal bar curated by local stationery studio, Hier Goods, visitors can craft a heartfelt letter to their future selves or a cherished loved one and complete it with a handmade wax seal.
Photo from GirlStyle Singapore
Visitors will also be able to experience the spirit of omotenashi,AKA Japanese hospitality, through a hand massage using SHISEIDO skincare and a personalised skin diagnosis via SHISEIDO's visualiser technology.
Photo from GirlStyle Singapore
CAFÉ SHISEIDO
The final stop is a cute little cafe offering coffee or tea on the house, as well as mocktails for those who complete one of the aforementioned activities. All visitors will also receive a skincare trial kit.
Photo from GirlStyle Singapore
Photo from GirlStyle Singapore
Those who make any purchase will be treated to an exclusive handcrafted dessert, with a choice of Mini Mango Safflower Tart, Sea Salt Vanilla Croissant or Blueberry Vanilla Choux Puff.
Photo from GirlStyle Singapore
Photo from GirlStyle Singapore
Shoppers will also get to enjoy promotions exclusively at this pop-up, with 15% off any purchase and 20% off with a minimum spend of $400.
Photo from GirlStyle Singapore
SHISEIDO's "Journey of Potential" pop-up will be at 4 Jiak Chuan Road from 22 to 29 February 2024, and will be open from 10am to 9pm.
