Milk Makeup's New Cooling Water Jelly Tint Is Going Viral On TikTok, Here's Where To Get It In Singapore
It’s just a few swipes, we say, but it could lead to some 'TikTok made me buy it' moments. That's precisely what happened to beauty junkies yesterday, 6 February, when Milk Makeup's viral Cooling Water Jelly Tint launched. This curious-looking "jelly" was highly raved for its ultra budge-proof formula and cute, edible look. Naturally, it sold out almost immediately, but will be restocked!
Photo from Milk Makeup
A NYC-based vegan cosmetics brand, Milk Makeup is best known and loved for its noob-friendly and multi-purpose makeup sticks. One of which is the Lip + Cheek, a cream blush and lip colour stick. The new Cooling Water Jelly Tint, however, has a gel texture and looks just like jelly. It even wobbles and bounces like jelly!
Vegan, cruelty-free, paraben-free and non-comedogenic, this gel blush glides on smoothly for sheer, buildable colour. Application is as easy as you'd imagine; Just swirl it on in small circles, then blend quickly with a brush, sponge or your fingers. The intensity can be dialled up with more layers, or down by using a brush to apply it.
Photo from Milk Makeup
Photo from Milk Makeup
From the way TikTokers have tried and failed to find signs of colour-transfer, the Jelly Tint will be here (on your cheeks) to stay. You'll need an oil-based cleanser to completely remove the stain.
@linimakeup cooling water jelly tint ‘splash & chill’ @milkmakeup 🫶🏼 #newmakeup #makeuplaunch #milkmakeup #milkjellytint #makeuplaunch #beautyreview #reseñademaquillaje #viralmakeup ♬ Aesthetic - Tollan Kim
It also doubles as a hydrating lip stain. Wear it on its own or layer it with a gloss for extra shine.
The Cooling Water Jelly Tint retails for USD24 (~SGD32) on Milk Makeup's website, which unfortunately, doesn't ship to Singapore. While you can still get your hands on the brand's products from Amazon and Selfridges, the Jelly Tint is currently not available on these sites yet. If you need it ASAP, head to Carousell where you can find it priced at $42 and $50.
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