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Anothersole Launches A “Forever Hello Kitty” Collection Ft. Adorable Handbags & Shoes

Anothersole Launches A “Forever Hello Kitty” Collection Ft. Adorable Handbags & Shoes

Fashion Footwear
By Karmen on 15 Jan 2024
Digital Editor
Has severe RBF but is fairly jolly and carefree on the inside. Degree of life satisfaction is heavily influenced by food.

Few things are cute, practical and comfortable all at once, but the Anothersole Hello Kitty collection sure is! The homegrown fashion brand, known for its comfy shoes, has collaborated with Sanrio to launch an exclusive "Forever Hello Kitty" collection. Anothersole's classic pieces - Anytime Flats, 247 Sneakers, ANEW Marshmallow Sandals and ANEW Mini Bag - have been given a kawaii twist with Hello Kitty prints, bow motifs and even Kanji details.

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These adorable shoes don't just look good, they're also comfortable to wear and responsibly crafted with eco-conscious materials. For instance, the ANEW Hello Kitty Marshmallow in White ($109.90) and Black ($109.90) have upper bands that are each entirely made from repurposed plastic bottles. The sandals feature soft contoured footbeds for an elevated, cloud-like cushion that keeps the feet comfortable all day.

ANEW Hello Kitty Marshmallow (Black)Photo from Anothersole

ANEW Hello Kitty Marshmallow (White)Photo from Anothersole

The collection also includes Anothersole's beloved Anytime Flats ($179.90) that features a flexible sole, sports-engineered footbed and breathable Argentinean Nappa Bovine Leather. The Hello Kitty edition comes in Glitter ($179.90), which has a 3D effect half Hello Kitty face and Japanese Katakana laces, as well as in Bow ($179.90), with bold ribbon laces.

Hello Kitty Glitter Anytime FlatsPhoto from Anothersole

Hello Kitty Bow Anytime FlatsPhoto from Anothersole

Finally are the 247 Sneakers that are ergonomically crafted from LWG-certified high-quality Nappa cow leather and fitted with a sport footbed made using 100% castor bean oil. The Hello Kitty collection will have two styles of this shoe. The extravagant Diamante Pink ($199.90) features gemstone bow details all over, while the more subdued White ($199.90) has Hello Kitty faces embossed across the shoe canvas.

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Hello Kitty 247 (White)Photo from Anothersole

Hello Kitty 247 (Diamante Pink)Photo from Anothersole

These designs are just too covetable to end it at footwear, and fortunately, the Anothersole team must have thought so too as the Hello Kitty collection also has two Hello Kitty-inspired bags that match the designs of two footwear items.

The ANEW Hello Kitty Mini Bag in Cream Night ($105) has the same materials, colour palette and bow design as the sandals, and Diamante Pink ($125) has the same bedazzled design as the pink sneakers.

ANEW Hello Kitty Mini Bag (Cream Night)Photo from Anothersole

ANEW Hello Kitty Mini Bag (Diamante Pink)Photo from Anothersole

Anothersole's "Forever Hello Kitty" Collection will be available online and in-stores from 19 January 2024.

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