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Kewpie Now Has Blind Boxes Containing Mystery Dressings & Exclusive New Mayonnaise Flavours

Kewpie Now Has Blind Boxes Containing Mystery Dressings & Exclusive New Mayonnaise Flavours

Lifestyle Food
By Zoe Zeng on 27 Dec 2023

Sure, we've all seen blind boxes filled with collectible figurines and exclusive merchandise, but have you heard about Kewpie's new range of blind boxes? The popular Japanese mayonnaise brand has taken 'think outside the box' to a whole new level, because you can now get mystery boxes containing an assortment of their sauces! Each box comes with one random dressing and one mystery mayonnaise, perfect for discovering a new favourite flavour.

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Kewpie Blind BoxesPhoto from GirlStyle Singapore

There are five possible bottles to collect: Kewpie's Roasted Sesame Spicy dressing, Yuzu Shoyu dressing, and Balsamic dressing, along with Truffle Mayonnaise and Wasabi Mayonnaise! Both the mayonnaise flavours are brand new, but have already garnered lots of positive comments online.

Yuzu Shoyu dressing & Balsamic dressingPhoto from Kewpie

Truffle Mayonnaise and Wasabi MayonnaisePhoto from Kewpie

Planning to purchase a blind box for yourself? Remember not to throw the packaging away after unboxing your sauces! To make things even more interesting, each blind box comes with a chance to win some cool prizes.

Inside each box, you'll find a QR code which will bring you to a page where you can participate in a quiz. 10 lucky winners will score a new 11-in-1 multi-cooker worth $549, while 100 winners get to bring home a Kewpie mayonnaise cushion and soft blanket!

Kewpie Blind Box ContestPhoto from Kewpie

These Kewpie blind boxes are only available from now till 30 March 2024. You'll be able to find them at most major supermarkets, including Fairprice, Fairprice Finest, Fairprice Xtra, Cold Storage, Giant, Sheng Siong, and Don Don Donki.

More blind boxes and adorable buys you can find in Singapore: