United Colors Of Benetton Makes Its Return To Singapore With A Flagship Store At 313@Somerset

By Karmen on 16 Dec 2023

Digital Editor

United Colors Of Benetton, a name that may not resonate with millennials and gen Zs, held a significant place in the fashion industry in the 80s. This Italian brand was well-known for its thought-provoking advertisements that tackled social issues like racism and LGBT rights - a highly rebellious move for its time. Today, Benetton remains engaged in social and cultural issues and is still offering its signature vibrant fashion staples. With the opening of its Flagship Store at 313@Somerset, the brand is poised to make a well-deserved comeback.

Photo from United Colors Of Benetton

Spanning 1,318 sq ft, the new store retails an extensive range of apparel and accessories for women, men and children. The current highlight is The Fall Winter 2023 collection that has four key styles.

Back to Tailoring features pieces with flatting shapes, cult garments and statement pieces, while My Own Private Style is a collection of simple and sophisticated outerwear.

Photo from United Colors Of Benetton

The New Knit Club has cute knitted pieces with nature designs like flowers, mushrooms and bunnies, and Welcome to the Benetton Club has that old money aesthetic with a mix of preppy and athleisure styles.

Photo from United Colors Of Benetton

Prices start from $39.90 for tops and $119.90 for bottoms and outerwear in the womenswear line.

The Benetton flagship store is located at 313@Somerset #02-43.