You've seen it on TikTok: women sashaying in ethereal, hyper-feminine dresses fit for a fairytale princess. It's the stuff of dreams that teeters between fashion and fantasy costumes in the best way. And who wouldn't want to transform into a celestial goddess for a wedding, party, prom day or other occasions? Here are eight brands and online stores where you can shop for the most gorgeous princesscore dresses:
#1 Selkie
Photo from Selkie
Loved by fashion influencers and celebrities like Paris Hilton, Selkie is renowned for its fanciful dresses brimming with romance and nostalgia. These dresses come in whimsical puffed silhouettes, with billowing skirts, cloud-like sleeves and saccharine colours and patterns. All pieces, including the famous Puff Dress ($318 - $575), come in a wide range of sizes from XXS to 5X.
Shop: selkiecollection.com
#2 Teuta Matoshi
Photo from Teuta Matoshi
The art of craftsmanship is a fundamental aspect of this Koscovan brand, where gowns are handcrafted to perfection with intricate floral embroidery, voluminous skirts and corset-style boning.
Every piece is sophisticated and unapologetically feminine, with standard sizes from US 0 to 22 as well as a make-to-measure option. Mini dresses are priced from $800 while bridal gowns start at $1000.
Shop: teutamatoshi.com
#3 Lirika Matoshi
Photo from Lirika Matoshi
Teuta's sister, Lirika Matoshi, also has her own brand that has the same otherworldly aesthetic but with a little more childlike whimsy mixed with street style edge.
Its claim to fame was the Strawberry Midi Dress ($663), and this print is also featured on everyday pieces like jackets, corsets and shirts. Prints, silhouettes and materials are all bolder. The clothes are mostly statement pieces and feature glitter, sequins, fun patterns and 3D appliqués.
Shop: lirikamatoshi.com
#4 Fanciful Doll
Photo from Fanciful Doll
This London-based brand's design ethos is in its name - fancy, doll-like dresses! Think ruffles, delicate floral prints and soft colours.
The clothes are size-inclusive, and to complete the look are a range of doll-worthy accessories like chokers with sweet little bows and 3D flowers. Look out for the sales, where certain styles can go for under 150 bucks!
Shop: fancifuldoll.com
#5 Fairy Tong
Photo from Fairy Tong
Besides the classic silhouette, with puffed sleeves, a sweetheart neckline and flared skirt, Fairy Tong ventures into more modern takes of the fairytale look with plunging necklines and off-shoulder designs. The size range is pretty extensive, but those who can't find their size can request for a custom fit.
Complete your look with matching accessories like veils, hair bows and face masks, or dress your mini-me in the kids' dresses. Prices start from $270.
Shop: fairytong.com
#6 Sister Jane
Photo from Sister Jane
This trend-forward yet vintage-inspired designer label from London has eccentric pieces with unexpected details that are surprisingly wearable for everyday occasions. Among those are dresses that fit the princesscore aesthetic while having a contemporary touch. Prices range from $150 to $300 for dresses.
Shop: sisterjane.com or asos.com
#7 Milla
Photo from Milla
A subsidiary of bridal brand Milla Nova, Milla has a stunning range of couture-quality dresses. If you have an occasion to dress to the nines like an A-list celebrity, this is the place to shop at. And as luxe as these dresses look, they're reasonably priced under USD 1,000.
Shop: itsmilla.com
#8 Lace & Beads
Photo from Lace & Beads
This London-based label delivers when it comes to party dresses that won't break the bank. The Tulle Collection has the loveliest princesscore dresses at $200 or below.
Shop: laceandbeads.co.uk or asos.com