Shu Uemura’s Newest Matte Lipstick Comes In Origami-Inspired Bullets & Understated Shades

Shu Uemura’s Newest Matte Lipstick Comes In Origami-Inspired Bullets & Understated Shades

Beauty Cosmetics
By Sherryl Cheong on 07 Aug 2023

If you find yourself reaching for your matte lipsticks more than their glossier counterparts, you ought to check out shu uemura’s latest release, the rouge unlimited kinu matte. For shoppers in Singapore, it is available in 18 shades that are designed to flatter Asian skin tones. Most importantly, it is mattifying yet moisturising, a winning combination that is indeed no easy feat. 

The secret to keeping dryness at bay? Japanese tsubaki oil. The lipsticks from this range have been infused with the highest concentration of tsubaki oil — known for its skin-conditioning and barrier-protecting properties — among all of shu uemura’s matte lipsticks.

rouge unlimited kinu matte is enriched with Japanese tsubaki oilPhoto from shu uemura

The rouge unlimited kinu matte is actually inspired by Japanese chirimen silk. The material is lauded for its exceptional softness, luxurious feel, and ability to resist creasing. As such, the lipstick is designed to offer a frictionless application — imagine it gliding weightlessly on your lips — and to last for 12 hours

Some matte lipsticks tend to leave the lips looking flat but the rouge unlimited kinu matte avoids this pitfall by fusing matte technology with two sculpting matte powders. This lipstick adds dimension to the lips, making them appear fuller and more voluminous.

BG964 sakura after rain (left); RD 171 tsubaki in snow (right)Photo from shu uemura

Striking a balance between function and form, the rouge unlimited kinu matte features an origami-inspired bullet that provides greater control during application. The unique shape makes it easier to outline the surface of your lips, especially your cupid’s bow. 

If you’re familiar with shu uemura’s lipsticks, you’ll notice that the rouge unlimited kinu matte comes stamped with a never-before-seen monogram. Plus, it appeals to more than just your sense of touch and comes with a calming and uplifting fragrance inspired by hinoki, a type of Cypress tree that only grows in Japan.

These popular red shades are inspired by naturePhoto from shu uemura

Spoilt for choice and looking to whittle down your options? Here are some shades that ought to be on your radar. BG 964 sakura after rain is inspired by the pale pink blossoms of cherry blossoms; BR 793 fallen momiji resembles Japan’s autumn foliage and can be smudged to create a softer appearance; OR 599 tasogare haze is an ode to the beautiful orange skies at sunset; RD 171 tsubaki in snow depicts a vivid red flower blooming against a stark white backdrop. 

How the shades look on fair skinPhoto from shu uemura

If you’re interested in trying the new rouge unlimited kinu matte lipstick, simply head over to any shu uemura store for a free lip makeover and a three-day trial kit — no purchase required! Depending on your spending, you get to enjoy other perks, such as a complimentary 3D face, eyes or lips service. Other goodies include deluxe lipsticks in travel sizes, a stylish sling bag, and a personalised bag tag.

Plus, in celebration of Singapore’s National Day, you get an instant rebate of $58 when you spend a minimum of $450 between 9 and 13 August 2023. Run, don't walk to the nearest shu uemura store and cop your favourite shades while the promotion is ongoing!

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