Avenue On 3: New Luxury Multi-Label Boutique In Singapore With Shoes, Bags, Cafe, Champagne Bar & More

By Rachel Yohannan on 22 Apr 2023

Senior Digital Editor

Crazy cat lady who loves afternoon tea, kawaii Japanese fashion, and all things Sanrio.

Luxury fashionistas in Singapore now have a new spot in town for their shopping sprees: Avenue On 3, a spacious multi-label boutique that’s located at Orchard. Filled with shoes, bags, and other accessories from a variety high-end brands, this swanky space is also home to its own cafe , artisanal chocolatier, and coffee/champagne bar.

Photo from Avenue On 3

Under the umbrella of the F J Benjamin group, which also manages other popular fashion labels like Marc Jacobs, Guess, La Senza, and more, Avenue On 3 is an all-new, Singapore-exclusive multi-brand boutique that spans across 8,000 square feet. To put things into perspective: That’s more than 7 times the size of a 4-room BTO flat.

Photo from Avenue On 3

The idea behind Avenue On 3 was to provide shoppers an all-in-one convenience, where they can easily browse across various brands in a single visit for better variety. With its chic blue and light wood furnishing accented with sleek gold, it also serves to make shopping sessions fully experiential.

Photo from Avenue On 3

Shoe lovers are in for a real treat, because Avenue On 3’s main draw is its extensive line-up of ladies’ footwear from brands such as Giuseppe Zanotti, Loewe, Aquazzura, and Gianvito Rossi, just to name a few. These are prettily displayed on the gilded shelves as well as on pedestal stands - it’s almost like you’re in a gallery of wearable art.

Photo from Avenue On 3

Stylish heels, mules, and slip-on sandals aside, you can also look forward to other accessories like handbags from Tom Ford and Lanvin, fashionable shades from Linda Farrow, along with the luxurious gem set jewellery from Oscar de la Renta - among many others.

There’s also a dedicated beauty section with high-end skincare products for sale, as well as suites for facials, hair services, massages, and manicures.

Photo from Avenue On 3

Once you’ve got yourself all primped up, head on over to their in-house 40-seater cafe for a little treat. There’s also an elegant coffee and champagne bar that serves fine brews during the daytime, and caviar and bubbly from late afternoon onwards.

Photo from Patchi

While you’re there, drop by the Patchi counter for some artisanal chocolate goodies, from chocolate bars to spreads and other confectionery. If not for your own indulgence, this Lebanese chocolatier’s fine creations are also perfect as gifts!

Avenue On 3 is located on the third floor of Paragon Shopping Centre at Orchard Road - one level above German luxury brand AIGNER's flagship store. Other than their regular offerings, do also keep a lookout for their special in-store pop-ups which may include outlet-exclusives!

Avenue On 3
Address: 290 Orchard Road, #03-46 to 56 Paragon Shopping Centre, Singapore 238859
Opening hours: 10am - 9pm daily
Telephone: 9617 9129