The New Coach Play Singapore Shophouse Has A NYC-Inspired Coach Café, Customisation Service & More

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By Karmen on 14 Apr 2023

Digital Editor

Has severe RBF but is fairly jolly and carefree on the inside. Degree of life satisfaction is heavily influenced by food.

Coach just opened their largest global concept store to date, and it's right here in our sunny island at Keong Saik Road.

Coach Play Singapore Shophouse is the first Asia location in a new series of immersive concept stores inspired by the house's New York spirit.

Featuring a blend of contemporary luxury and local charm, the 3-storey store has six rooms, each with its own unique theme. It also houses a New York City-inspired cafe as well as Coach's latest collection of bags, ready-to-wear, leather goods and accessories.

Photo from Coach

The Coach Lounge spotlights iconic Coach leather goods, while the Vintage Room invites customers to reimagine archival gems and vintage pieces through Coach Create, a customisation experience with monograming and the largest variety of embellishments in Singapore.

Photo from Coach

Photo from GirlStyle Singapore

Inspired by the iconic New York City subway, Coach Station features a curated selection of Coach ready-to-wear, and Coach World offers an immersive digital art experience showcasing the house's heritage of craft.

Photo from Coach

While moving between rooms, you'll encounter plenty of Instagrammable spots.

Photo from GirlStyle Singapore

But the real star of the space is the Coach Café where diners can enjoy artisanal coffee and classic New York City-inspired bites crafted in collaboration with Brawn & Brains. The menu includes exclusive items inspired by American classics with a local twist such as the Classic Pancakes ($16) with maple syrup, homemade kaya and mixed berries jam as well as the Gula Melaka Milkshake ($12).

Photo from GirlStyle Singapore

We went for the heartiest and most NYC-style meal - Chicken & Waffles ($18). The waffles had a crispy bite leading to soft and fragrant goodness on the inside. The chicken was just as impressive, with a crispy batter that wasn't too thick and juicy meat. Rounding up the satisfying dish was the chilli honey adding a little spicy kick.

Photo from GirlStyle Singapore

We'd also recommend the Zesty Lemon Curd Donut ($5.20), a crisp, light and pillowy soft donut with a tart and subtly sweet filling. Other donut flavours include Cinnamon Spice and Cherries & Cream.

Wash that down with drinks like Tea ($8), Coffees ($4 - $6) and Milkshakes ($10 - $12).

There's also a dessert menu available from 6pm which has s'mores, ice cream sundae and apple pie. You'll want to whip out your phone for The Hangtag Surprise ($25), which comes with a hangtag-shaped chocolate that you can crack open to reveal more sweet treats inside. It's served with vanilla ice cream and strawberries.