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Choo Café: Pop-Up Jimmy Choo-Themed Café Opens In Seoul, South Korea

Choo Café: Pop-Up Jimmy Choo-Themed Café Opens In Seoul, South Korea

Lifestyle Travel
By Karmen on 26 Oct 2022
Digital Editor

We all know the appeal of high fashion goes beyond the fashion. After all, virtually anything stamped with identifiable luxury logos is enough to make many of us go gaga. That's why the fashion-meets-dining trend - like the pop-up Dior cafe and Coach bagel cafe in Singapore - is always an overwhelming crowd-pleaser.

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If you can't resist the allure of a luxury brand-themed dining experience, keep in mind the new Choo Café for your next Korea trip itinerary.

Following its 3-month run in London, Jimmy Choo's Choo Café (추 까페) and store will be opening in Seoul, South Korea from 28 October to 31 December 2022.

The striking, bright pink cafe will be located in Cheongdam-dong, a trendy and upscale street lined with luxury brand stores.

Jimmy Choo Choo Café exteriorPhoto from Jimmy Choo

Inside Choo Café is an extravagant pink overload that has all the splendour of the fashion house. Clean lines and sculptural furniture are reflective of the new Jimmy Choo Varenne Avenue collection which features a range of bags with linear patterns.

Jimmy Choo Choo Café pink interiorPhoto from Jimmy Choo

Jimmy Choo Choo Café pink interiorPhoto from Jimmy Choo

The pink theme extends to the menu as well. Diners can expect pretty pink drinks and desserts by JL Dessert Bar, a Korean patisserie known for their fine-dining–grade desserts.

To add a cherry on top, these indulgent treats will be served on pink Jimmy Choo tablewear.

Pink crockery and Jimmy Choo-themed dessert at Choo Café Photo from Jimmy Choo

The entire Jimmy Choo Avenue line will also be on display at the café.

Jimmy Choo Choo Cafe will be open to the public from 28 October to 31 December 2022 from 12 to 8 pm daily. Reservations can be made through Catch Table.

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