download GirlStyle Singapore app
7 New Beauty Launches In SG In Sept 2022: Hello Kitty Makeup, Dark Spot Care, Items For Sensitive Skin

7 New Beauty Launches In SG In Sept 2022: Hello Kitty Makeup, Dark Spot Care, Items For Sensitive Skin

Beauty Hair Skincare Cosmetics
By Rachel Yohannan on 29 Sep 2022
Senior Digital Editor

New makeup and skincare products get launched every month and once again, we’ve sifted through the various releases to bring you our top favourites. Here are 7 new beauty launches in Singapore that we’ve tried and loved in September 2022, including cute Hello Kitty cosmetics, skincare that will help fade pigmentation and dark spots, and items specially formulated for sensitive skin.


#1: Diane - Be True Body Wash series

 Diane Be True Body WashPhoto from Diane

Relax your senses with the new Diane Be True Body Wash Series, a nourishing range of shower products that’s earth-friendly and gentle to skin. Made using over 90% naturally-derived and upcycled ingredients, such as Toscana Olive Oil from Italy, Botanical Rice, and Ceramides, these were formulated to help strengthen the skin’s natural barrier and moisture-retaining properties.

The Diane Be True Body Soap Relax is more suited for dry to normal skin, while the Diane Be True Body Soap Healthy is great for everyone. Both smell amazing thanks to the presence of fragrant fruit and floral extracts!

Price: $8.90 each
Get these from Mandom’s official Shopee Mall and LazMall stores, or at Watsons and Fairprice. 

#2: Heroine Make - Soft Define Cream Pencil

Heroine Make Soft Define Cream PencilPhoto from Heroine Make


Japanese cosmetic brand Heroine Make has been a favourite for reliable eye makeup and they’ve just expanded their lineup with the new Soft Define Cream Pencil. What’s special about this range is that all the colours were created in various shades of brown - namely Brown, Hazel, and Rosé Brown - to enhance Asian eyes in a natural way without being too faint. 

Heroine Make Soft Define Cream PencilPhoto from Heroine Make

The creamy formula that’s resistant against water, sweat, and oil makes for super smooth application so you don’t have to worry about your lines skipping, or having the wide oval-shaped pencil tips breaking on your halfway.

Price: $16.90
Get these from Mandom’s official Shopee Mall and LazMall stores, or at Watsons, Don Don Donki, Tokyu Hands, and Welcia-BHG.

#3: Essential - Purify Aqua & Glossy range

Essential Purify Aqua & Glossy rangePhoto from Essential

Hyaluronic Acid is a popular ingredient in skincare as it helps lock in moisture and boost hydration levels, but little do many know that it can also provide the same benefits for your hair! Best-selling Japanese hair care brand Essential has thus made use of this beauty staple for their new Purify Aqua & Glossy range, to give you luscious voluminous locks that are smooth and frizz-free.

There’s a shampoo and conditioner, both of which are free from parabens, SLS, and colourants. The shampoo is free from silicone and is said to be suitable for all hair types.


Price: $11.90 each
Get these from selected NTUC FairPrice and Sheng Siong outlets.

#4: SENKA - Aqua Bright range

SENKA Aqua Bright rangePhoto from SENKA

Acne, sun damage, pollutants, and lack of sleep - there are many culprits of dull skin and dark spots. With Senka’s Aqua Bright range, you can get these blemishes faded in as little as 2 weeks. With key ingredient Tranexamic Acid - which is medically proven to lighten pigmentation while speeding up repair - these lightweight and hydrating skincare formulas are free from alcohol, fragrances, and artificial colouring.

SENKA Aqua Bright rangePhoto from SENKA

The range includes:

  • Senka Aqua Bright Lotion ($17.90) - a light and watery lotion
  • Senka Aqua Bright Glow UV Moist Whip Cream ($19.90) - an airy moisturiser with SPF 25+ PA+++, which promises not to leave a white cast
  • Senka Aqua Bright Glow Gel Cream ($19.90) - a gel moisturiser that can be used both day and night
  • Aqua Bright Serum in CC ($21.90) - a 3-in-1 CC serum which evens out your skin tone, provides sun protection of SPF 50+ PA++++, and serves as a makeup base

Get these from Watsons, Guardian, and Welcia-BHG.


#5: Cetaphil - Optimal Hydration collection

Cetaphil Optimal HydrationPhoto from Cetaphil

Dealing with sensitive skin is always tricky, especially since it often comes with additional concerns, such as dryness. If your skin fits this description, you’re sure to benefit from the new Cetaphil Optimal Hydration lineup - especially since the brand is approved by dermatologists. Able to increase your skin’s moisture level by 50% with hydrating ingredients like Hyaluronic Acid and vitamins, these easily-absorbed formulas also help soothe aggravated skin with the infusion of Blue Daisy.

The range includes:

  • Optimal Hydration 48H Hydration Serum  ($34.90)
  • Optimal Hydration Refreshing Eye Serum ($25.90)
  • Optimal Hydration Healthy Glow Daily Cream ($32.90)

Get these from Cetaphil’s official Shopee Mall and LazMall stores, or at Watsons, Guardian, and Unity.

#6: Pixi Beauty x Hello Kitty

Pixi Beauty x Hello KittyPhoto from Pixi Beauty

Hello Kitty lovers, rejoice! The Pixi Beauty x Hello Kitty collection has finally arrived in Singapore and we’re head over heels in love with how kawaii everything is. There are both skincare and makeup products in this extensive limited edition launch, including fixing mist, rejuvenating face patches, makeup palettes, and shimmery blusher. Of course, the brand’s cult favourite Glow Tonic toner is also part of it, with a cap shaped like the head of the popular Sanrio character!

#7: Clarins - Virtual Beauty Cafe

Clarins Virtual Beauty CafePhoto from Clarins

Life’s tough when we’re perpetually busy with our careers and other commitments, but Clarins is making it a little easier for us to stay on top of our beauty game with their new Virtual Beauty Boutique. This all-inclusive online platform is where you can have 1-to-1 personalised consultations with their professional Beauty Coaches, as well as attend masterclasses and live demonstrations on skincare and makeup application - all from the comfort of your home.

Check out the Clarines Virtual Beauty Cafe here.

More beauty-related articles: