New Etude x KAKAO FRIENDS Makeup & Skincare Collection With Cute “Summer Picnic” Theme - Now In Singapore

Etude might have closed all their physical stores in Singapore some months back, but not all is lost. For those who didn’t know, the Korean beauty brand that many of us grew up with still exists locally, via an official online channel, so we don’t have to miss out on all their cult favourites and most current launches - such as the new Etude x KAKAO FRIENDS collection that includes both cosmetics and skincare.

P.S.: Check out our article on the massive 3-storey KAKAO FRIENDS Flagship Store, which we visited during our trip to Busan, Korea.

Photo from Etude

The Etude x KAKAO FRIENDS collection follows a cheery Summer Picnic theme, and is centred around just 2 characters - Ryan and Choonsik, the inseparable duo. All of the cosmetics in this range correspond to either one of the characters, with the Orange Mojito ones representing the former, and the Pink Yam ones, the latter - with the shades following suit accordingly.

Etude House x KAKAO FRIENDS makeup

Photo from Etude

The soft and natural colours of the Etude x KAKAO FRIENDS Play Color Eyes ($35.90) quad are perfect for daily wear, and although it's an eyeshadow in name, it’s also designed to be multi-purpose. A quick touch-up of blush, highlight, or contour is thus made easy on the go.

Photo from Etude

The clear lid of the compact casing comes with a sheer picnic mat pattern, and engraved on the makeup itself is an image of either a mojito or yam. 

Photo from Etude

Complete the look with the Etude x KAKAO FRIENDS Fixing Tint ($19.90), the brand’s TikTok-trending lip tint that went viral for its comfortable hydro-matte texture and long-staying power. The colours might look dark in the tube but they’re buildable, so just put on a quick dab and smudge it around if you’re going subtle.

Etude House x KAKAO FRIENDS skincare

Photo from Etude

If you have sensitive skin, the Soon Jung range from Etude was made for you. Soon Jung means “pure” in Korean, and the products in this line include clean and natural ingredients that gently soothe the skin, hydrate it, and prevent irritation.

The Etude x KAKAO FRIENDS SoonJung Whip Cleanser ($21) foams up to a bubbly froth, which cushions the skin and reduces friction from rubbing. It has a very low acidic value - similar to that of healthy skin - and will aid in rebalancing and strengthening of skin.

Photo from Etude

Another skincare item to try is the Etude x KAKAO FRIENDS SoonJung Hydro Barrier Cream ($32), a sensitive skin moisturiser that regulates sebum while tackling dryness. Free from irritants like artificial fragrances, colourings, and parabens, this light-textured cream contains 92.2% plant-based ingredients to protect and repair stressed, weak skin. 

All these Etude x KAKAO Friends products are currently available in Singapore via Etude’s official Shopee Mall store, while stocks last.

More new beauty launches:

• Peach oolong & honey milk lip oils: Now trending for their juicy "water gloss" effect
• Joe Malone's The Night Collection: Calming cologne, scented candle, diffuser & pillow mist
• Miss Dior Hair Oil: Infused with Dior's signature floral perfume