Jo Malone London Launches The Enchanted World of English Pear & Freesia Pop-Up Event In Singapore
Jo Malone London is bringing The Enchanted World of English Pear & Freesia Event to Singapore.
Located at SPRMRKT at Dempsey Hill, the one-day event on 24 September will feature an immersive experience inspired by their well-loved cologne.
Paying homage to its heritage, the interactive journey starts with a photo-worthy Jo Malone London Cab at the entrance. At the event, visitors will frolic in a whimsical English orchard filled with fruits and flowers including a giant Sky Pear.
A selection of curated collections - including the English Pear & Freesia cologne in a special edition fluted bottle design - will be on display for purchase at the event.
Photo from Jo Malone London
After soaking in the environment, taking photos ard learning more about the key ingredients that go into the scent, visitors can participate in floral-themed activities.
There's a Still Life Watercolour Painting workshop as well as a Flower Bar where visitors can create their own Freesia bouquet.
Ending the experience on a high note is a fragrance surprise.
We're guessing that the pop-up event will look similar to the one in Hong Kong:
As a proudly British Brand, Jo Malone London is observing a period of mourning following the passing of Her Majesty, Queen Elizabeth II. As such, the event is postponed from 17 September to 24 September, from 11am to 7pm, at SPRMRKT at Dempsey. Sign up for the event at jomalone.com.sg.
More pop-ups in Singapore: