PUMA Opens Their Largest Flagship Store In Southeast Asia At 313@somerset In Singapore
PUMA's largest and first street-facing duplex flagship in Southeast Asia has opened in Singapore at 313@somerset.
Photo from PUMA
The sports-meets-lifestyle store celebrates individuality as well as Singapore culture and cityscape, featuring outdoor LED screens, 3D projection mapping and localised touches.
Photo from PUMA
Photo from PUMA
During its opening weekend from 25 to 28 August, there will be a slew of activities, freebies and prizes for visitors.
#SINGAPUMA Gallery
This pop-up gallery spotlights the #SINGAPUMA social campaign that celebrates levelling up and self-improvement.
Visitors can film their own personal reels at the video booth and enjoy perks and vouchers by scanning the QR code.
Installations
This is a nostalgic photo spot filled with installations inspired by familiar local icons like the old-school HDB void deck and traditional kachang puteh cart. There's also #SINGAPUMA branded childhood games at the Hopscotch area and Aeroplane Chess wall.
Complimentary Snacks
Participants who post their pictures with the installations on social media, hashtagging #SINGAPUMA and #PUMASG, can redeem a complimentary snack cone given out by the original kachang puteh man.
Prizes
The Uncage Your PUMA installation takes inspiration from the metallic letterboxes found in HDB void decks. With a minimum spend of $150, shoppers can try their luck at guessing which letterbox contains the prize and find out by opening it.
The PUMA store is located at 313@somerset #01-10/11/12/13 and is open from 10am to 10pm daily.
