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Beier Is An Affordable Footwear Brand Loved For Aesthetic Shoes With 3D Decals, Pastel Colours & Cute Silhouettes

Beier Is An Affordable Footwear Brand Loved For Aesthetic Shoes With 3D Decals, Pastel Colours & Cute Silhouettes

Fashion Footwear
By Karmen on 03 Sep 2022
Digital Editor

One can never have too many pairs of sneakers. This wardrobe staple checks all the boxes from comfort to versatility, and adds that effortlessly cool, streetstyle aesthetic. Cue Beier, a Chinese footwear brand that makes the most drool-worthy women's sneakers that you'll want to add to your collection.


Founded in 1998, Beier's signature sneaker design is a youthful silhouette with chunky soles and a fun palette of pastels and soft, soothing colours. And their footwear's most distinctive feature is its almost-over-the-top ornamentation with 3D decals, bows and charms.

One of their bestsellers is the Panda Sneakers which comes with tiny panda figures that look like they're climbing around the shoes.

Beier panda sneakersPhoto from Beier

Another popular design is the Pink Sneakers that have subtle pops of pastel pink and fun little charms.

Beier white sneakers with pink 3D decalsPhoto from Beier

The brand also makes character-themed sneakers. Kuromi fans will love their Houndstooth Sneakers that come with Kuromi charms dangling from chains, while Toy Story lovers might take to the Pink Slip-On Sneakers.

Beier Kuromi sneakersPhoto from Beier


Beier pink sneakers with Lotso charmPhoto from Beier

Another recurring design element is the oversized bow at the back of the sneakers.

Beier pastel white and brown sneakers with yellow bowPhoto from Beier

Beier pastel ombre sneakers with bowPhoto from Beier

Besides sneakers, Beier also offers other types of footwear including sandals and clogs - all with the same oversized and rounded look reminiscent of kids' shoes as well as an abundance of cute embellishments.

Beier slides with Doraemon charms and bowPhoto from Beier

Beier Kuromi slip-on shoesPhoto from Beier

Beier sandals with pastel charms and chainPhoto from Beier

Best of all, Beier's prices seem too good to be true; Their shoes are all priced under CNY 90 (~SGD 18) each.

Beier retails at and ships to Singapore at about CNY 35 (~SGD 5) per pair. There are also some sellers offering selected designs on Lazada Singapore, like the panda sneakers ($78) and green slip-ons ($51.18).