The New Loro Piana LoveBeat Pop Up Store At ION Orchard Has A Pink & Red Valentine's Day Collection

The New Loro Piana LoveBeat Pop Up Store At ION Orchard Has A Pink & Red Valentine's Day Collection

Lifestyle Fashion Apparel Activities & Events
By Karmen on 30 Jul 2022
Digital Editor

This Chinese Valentine's Day, Loro Piana has a special capsule collection featuring relaxed yet elegant clothing and accessories. Launching alongside the collection is a Lovebeat pop-up store in Singapore at ION Orchard from 26 July to 10 August 2022.

The main characteristic of Lovebeat collection & pop-up is a stylised heart. At the store, shoppers will be surrounded by a sea of tiny neon hearts beating in time.

Loro Piana LoveBeat Pop Up store ION OrchardPhoto from Loro Piana

Loro Piana LoveBeat Pop Up store ION OrchardPhoto from Loro Piana

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Featuring the same heart motif, the collection sports a new colour palette of Lili Marlene, a romantic rose red, and Candoglia Marble, inspired by the Northern Italian alps. The pieces have a timeless appeal and athleisure aesthetic, including oversized hooded bombers, t-shirts and accessories. They're also made with sophisticated fabrics characteristic of Loro Piana, such as cashmere, silk and cotton.

Loro Piana LoveBeat Pop Up store ION OrchardPhoto from Loro Piana

Loro Piana LoveBeat Pop Up store ION OrchardPhoto from Loro Piana

The limited-edition collection will be sold exclusively at the LoveBeat Pop Up, located at ION Orchard, Level 1 Atrium from 26 July to 10 August 2022.

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