The New Loro Piana LoveBeat Pop Up Store At ION Orchard Has A Pink & Red Valentine's Day Collection

This Chinese Valentine's Day, Loro Piana has a special capsule collection featuring relaxed yet elegant clothing and accessories. Launching alongside the collection is a Lovebeat pop-up store in Singapore at ION Orchard from 26 July to 10 August 2022.

The main characteristic of Lovebeat collection & pop-up is a stylised heart. At the store, shoppers will be surrounded by a sea of tiny neon hearts beating in time.

Photo from Loro Piana

Photo from Loro Piana

Featuring the same heart motif, the collection sports a new colour palette of Lili Marlene, a romantic rose red, and Candoglia Marble, inspired by the Northern Italian alps. The pieces have a timeless appeal and athleisure aesthetic, including oversized hooded bombers, t-shirts and accessories. They're also made with sophisticated fabrics characteristic of Loro Piana, such as cashmere, silk and cotton.

Photo from Loro Piana

Photo from Loro Piana

The limited-edition collection will be sold exclusively at the LoveBeat Pop Up, located at ION Orchard, Level 1 Atrium from 26 July to 10 August 2022.