Kiehl’s x BT21: Special Edition Face Cream + Free Collectible Merch Like Blind Keychains & Tote Bag

By Rachel Yohannan on 04 Feb 2022

Senior Digital Editor

BTS fans now have extra incentive to invest in good skincare with the launch of the new Kiehl’s x BT21 collaboration. With a special edition moisturiser taking centre stage, the partnership also includes collectible merchandise including keychains and tote bags.

Read on to find out more about the Kiehl’s x BT21 collection in Singapore!

Photo from Kiehl's

As part of this collaboration between Kiehl’s and BT21, the best-selling Ultra Facial Cream from Kiehl’s, which offers intense 24-hour hydration with a lightweight texture, now comes in special edition packaging. This packaging features the 7 adorable characters created by and representative of the 7 oppas of Korean boyband BTS.

Photo from Kiehl's

The 50ml tubs ($54) come with bottle lid stickers featuring Koya, RJ, Shooky, Mang, Chimmy, Tata, and Cooky, and you’re allowed to choose your favourite one! Look closely and you’ll realise that each of them are posing next to New York-themed motifs, such as the Statue of Liberty, green street signs, and the iconic yellow cab.

Photo from Kiehl's

The larger 125ml version ($101) shows all the characters having a good time together before heading over to the Kiehl’s New York Flagship Store.

Photo from Kiehl's

Each purchase of the Kiehl’s BT21 Ultra Facial Cream entitles you to a free BT21 blind keychain - that is, a keychain which you won’t know the design of until you open its pouch packaging. Fingers crossed that you get a different design each time, but if you do get a repeat, you can always trade with a friend!

Photo from Kiehl's

For online purchases, make sure you add your items to your virtual shopping cart one by one so that you’ll get 1 keychain per tub.

Photo from Kiehl's

On top of the keychains, you’ll get a free BT21 tote bag when you hit a purchase amount of $150 nett. This purchase can be mixed with other Kiehl’s products, but must include at least one tub of BT21 Ultra Facial Cream regardless of size. The tote bag comes with a mini pouch attached to it, so it’s almost like you’re getting a 2-in-1 item!

Photo from Kiehl's

Superfans can consider getting the Collector’s Box ($378), with every single one of the 7 face creams, 7 keychain designs, and the tote bag as a mega bundle.

This is a limited edition launch, so you’ll want to head to Kiehl’s stores or purchase online as soon as possible before everything gets sold out! Free gifts will be given out on a while-stocks-last basis.